Direct Response Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, strategize, and coordinate next steps.

• Distribute bi-weekly performance reports 24 hours prior to scheduled meetings.

• Foster trust and relationships that enhance renewals and generate referrals.

• Develop, launch, and refine Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bid strategies, and creative testing.

• Monitor daily campaign performance and implement adjustments to achieve cost per appointment goals.

• Identify and address underperforming campaigns while formulating intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on the creative production process.

• Leverage AI tools to enhance copywriting efficiency without compromising quality.

• Set up tracking mechanisms, pixels, and conversion events.

• Configure integrations with Calendly, automate tasks using Zapier, and manage lead routing.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• Over 5 years of experience in paid media, particularly with Meta advertising.

• Experience in managing several client accounts concurrently.

• Demonstrated success in achieving performance targets and client retention.

• Excellent copywriting skills with the ability to produce engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation principles.

• Background in the financial services sector.

• Understanding of lead generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing techniques.

• Experience with high-ticket and considered purchase sales funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development opportunities

• Option to Work From Home

• Flexible Scheduling

• Performance Bonus incentives