Direct Response Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to assess performance, discuss strategies, and agree on subsequent actions.

• Dispatch performance reports 24 hours prior to scheduled calls on a bi-weekly basis.

• Cultivate trust and relationships that enhance renewals and generate referrals.

• Develop, launch, and refine Meta advertising campaigns aimed at lead generation and appointment bookings.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Monitor daily performance and make necessary adjustments to achieve cost per appointment goals.

• Diagnose issues with underperforming campaigns and create intervention strategies.

• Craft ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors on creative production tasks.

• Utilize AI tools to enhance copywriting efficiency without compromising quality.

• Set up tracking systems, pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead routing processes.

• Address technical issues between advertising platforms and client systems.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts concurrently.

• Demonstrated success in achieving performance targets and retaining clients.

• Strong copywriting capabilities with a talent for creating engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Experience within the financial services sector.

• Knowledge of lead generation and appointment-setting campaigns.

• Awareness of video sales letter marketing methodologies.

• Experience with high-ticket and considered purchase sales funnels.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development

• Work From Home

• Flexible Schedule

• Performance Bonus