Direct Response Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to evaluate performance, discuss strategies, and agree on next steps.

• Deliver bi-weekly performance reports 24 hours prior to scheduled calls.

• Foster trust and relationships that encourage renewals and referrals.

• Create, launch, and optimize Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Monitor daily performance and make necessary adjustments to achieve cost per appointment goals.

• Diagnose underperforming campaigns and formulate intervention strategies.

• Compose ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, and messaging variations for testing purposes.

• Collaborate with video editors on creative production efforts.

• Utilize AI tools to expedite copywriting while ensuring quality is maintained.

• Establish tracking, pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead routing systems.

• Resolve technical issues between advertising platforms and client systems.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Experience managing multiple client accounts concurrently.

• Demonstrated success in achieving performance targets and maintaining client relationships.

• Strong copywriting skills with the capability to produce engaging ad copy and scripts.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Preferred Experience:

• Background in the financial services sector.

• Knowledge of lead generation and appointment-setting campaigns.

• Understanding of video sales letter marketing methodologies.

• Experience with high-ticket, considered purchase funnels.

• Skills and Attributes:

• You possess a sense of ownership.

• You proactively address issues when they arise.

• You take initiative without needing direction.

• Strong communication skills that allow you to convey performance data to non-technical clients.

• Detail-oriented while also able to work efficiently.

• Comfortable with direct client interactions and accountable for results.

• You aspire to be the person in charge, rather than sharing responsibility with others.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development Opportunities

• Remote Work Options

• Flexible Work Schedule

• Performance-Based Bonus