Direct Response Copywriter

This is a fully remote position, open to applicants in Texas.

📋 Description

• Create compelling content that drives conversions. Develop ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid advertising platforms, overseeing each concept from initial idea to final asset.

• Take ownership of the concept. Manage ad ideas from inception to execution — crafting the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on screen.

• Write beyond advertisements. Craft email campaigns, social media captions, product descriptions, and other brand content, ensuring consistency in Truvani's voice across all platforms.

• Uphold the brand voice. Act as a guardian of Truvani's brand voice in every piece of copy you create, regardless of the medium or format.

• Collaborate across departments. Work closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to successfully deliver campaigns on time.

• Test and improve. Utilize performance metrics (CTR, hook rate, CPA) and customer feedback to refine messaging, discard ineffective strategies, and enhance successful ones.

• Stay informed. Keep up with direct-response classics, competitor advertising, and industry trends to ensure your copy remains sharp and innovative.

⛳️ Requirements

• A minimum of 3 years of copywriting experience, demonstrating a successful history of driving traffic, engagement, or conversions through Meta, Instagram, or other paid advertising channels.

• In-depth, practical understanding of direct-response and consumer psychology principles (e.g., Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — able to articulate why a piece of copy performs well, not just that it does.

• Proven ability to apply established direct-response principles to create concise, attention-grabbing content suitable for modern digital feeds.

• Exceptional writing, storytelling, and editing skills, with the versatility to adopt various tones while maintaining the brand's voice.

• A portfolio showcasing 2–3 pieces of your copywriting, preferably including performance results you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in the health, wellness, supplements, or CPG sectors is a strong advantage, but genuine interest in the field is essential.

• Must be based in the United States and available to work during core U.S. business hours; this is a remote position, but candidates located outside the U.S. will not be considered.

🏝️ Benefits

• Health benefits available after 60 days

• 401(k) benefits with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional-development stipend

• Monthly Truvani store credit