Direct Response Copywriter

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Create compelling content that drives conversions. Develop ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and various other paid platforms, overseeing each concept from inception to final asset.

• Take ownership of concepts. Progress ad ideas from initial thoughts to final execution — crafting the copy, briefing designers and video editors, and collaborating with creators to bring scripts to life on screen.

• Expand your writing beyond advertisements. Produce email campaigns, social media captions, product descriptions, and other brand content, ensuring the consistency of Truvani's voice across all platforms.

• Uphold brand integrity. Act as a guardian of Truvani's brand voice in every piece of copy you handle, regardless of the medium or format.

• Collaborate across teams. Work closely with the Senior Creative Strategist, designers, video editors, and product and marketing teams to execute campaigns on schedule.

• Test and refine. Utilize performance metrics (CTR, hook rate, CPA) and customer insights to enhance messaging, eliminate ineffective elements, and amplify successful strategies.

• Stay informed. Monitor direct-response classics, competitor advertising, and industry trends to maintain sharp copy and innovative angles.

⛳️ Requirements

• Over 3 years of copywriting experience, demonstrating a successful history of driving traffic, engagement, or conversions through Meta, Instagram, or other paid advertising platforms.

• Comprehensive, practical understanding of direct-response and consumer psychology principles (consider Schwartz, Ogilvy, Halbert, Breakthrough Advertising) — able to articulate why a piece of copy is effective, not just that it is.

• Proven ability to adapt established direct-response principles into concise, attention-grabbing content suitable for today's social feeds.

• Exceptional writing, storytelling, and editing capabilities, with the versatility to write in various tones while preserving the brand's voice.

• A portfolio showcasing 2–3 pieces of copy you have authored, ideally including performance metrics you can discuss.

• Ability to manage multiple campaigns and projects simultaneously without losing focus.

• Experience in health, wellness, supplements, or consumer packaged goods is a significant advantage, though a genuine interest in the field is essential.

• Must be based in the United States and available to work during core U.S. business hours; this is a remote position but is not open to candidates outside the U.S.

🏝️ Benefits

• Health benefits available after 60 days

• 401(k) benefits with employer matching available after 60 days

• Paid time off and paid holidays

• Paid family leave

• Remote work stipend

• Education and professional development stipend

• Monthly Truvani store credit