Direct Mail Acquisition Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage the comprehensive direct mail acquisition strategy from start to finish.

• Oversee data append collaborations and collaborate with the Data Science team to create propensity models.

• Lead the creative strategy, including design elements, messaging, and personalization efforts.

• Supervise print vendors and negotiate pricing to achieve cost per piece (CPP) goals.

• Establish send volumes and frequency based on analysis of marginal profitability.

• Propel executive communications by showcasing program performance metrics.

• Serve as the authority on direct mail and keep abreast of industry developments.

⛳️ Requirements

• A minimum of 7 years of direct response marketing experience, with at least 5 years focused specifically on direct mail.

• Extensive experience in managing in-house direct mail initiatives with a complex data strategy.

• Strong understanding of direct mail economics, including CPP targets and cost structures for printing and postage.

• Proven history of leading creative strategy with thorough testing and well-documented learning agendas.

• Demonstrated capability to function as a senior individual contributor.

• Excellent executive presence and communication skills to effectively influence senior leadership.

• Background in the Fintech or Insurtech sectors is highly desirable.

• Proficient in advanced Excel and adept at utilizing AI tools (such as Hex, Claude, Gemini).

• Enthusiastic about the opportunity to establish a program from the ground up in a dynamic startup setting.

🏝️ Benefits

• Health insurance

• Retirement plans

• Paid time off

• Flexible work arrangements

• Professional development opportunities