Digital Strategist, Buyer

This is a fully remote position, open to applicants in Florida.

📋 Description

• Create, oversee, and enhance Google Ads campaigns across Search, Performance Max, Local Services Ads, Demand Gen, and YouTube aimed at high-intent legal lead generation.

• Develop, manage, and expand paid social campaigns primarily on Meta (Facebook and Instagram), with potential growth into LinkedIn, TikTok, or Reddit.

• Formulate comprehensive omni-channel paid media strategies that align with client objectives.

• Track and refine search terms, negative keywords, bidding approaches, audience targeting, creative assets, and ad copy.

• Assess CPL, CPA, conversion rates, impression share, Quality Score, and lead quality.

• Implement A/B testing across search copy, ad extensions, audience segments, creative materials, and landing pages.

• Resolve issues related to tracking, attribution, conversion actions, Google Tag Manager, GA4, Google Ads tags, and Meta pixels.

• Maintain campaign configurations, manage budgets, prepare reports, and present insights and updates to internal teams and clients.

⛳️ Requirements

• Applicants must reside in the United States and be authorized to work without sponsorship.

• A minimum of 5 years of experience in managing performance-driven paid media campaigns, with a strong record in Google Ads (Search/PPC).

• Extensive hands-on experience with Google Ads Manager, Google Analytics 4 (GA4), and Meta Ads Manager.

• Demonstrated ability to scale lead generation campaigns while achieving efficiency and ROI targets.

• Technical expertise in campaign attribution, conversion tracking, Google Tag Manager (GTM), and reporting platforms such as Looker Studio, Domo, Tableau, or Power BI.

• Proficient in SEM fundamentals, including match types, negative keyword strategies, Quality Score optimization, and automated bidding strategies.

• Strong grasp of performance marketing, lead generation, and multi-touch user journeys.

• Excellent analytical, organizational, and problem-solving abilities with a keen attention to detail.

• Capability to work independently, manage multiple client accounts, and take ownership of performance.

• Preferred: experience in legal-industry paid search and paid social campaigns, legal-services marketing, navigating highly regulated or competitive sectors, agency client-account management, and certifications in Google Ads and Meta Paid Ads, as well as experience with Google Local Service Ads.

🏝️ Benefits

• 401(k): Match 100% of employee contributions up to 4%.

• Unlimited Manager-Approved Paid Time Off.

• Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month).

• Dental & Vision Insurance: Guardian.

• Company-provided MacBook.

• Fully Remote.