Digital Media Strategist

This is a fully remote position, open to applicants in Arizona, +23 more states.

📋 Description

• Collaborate with the Client Success Growth Leads to act as a strategic advisor for clients, providing insights, performance narratives, and forward-looking recommendations during Quarterly Business Reviews (QBRs).

• Proactively identify opportunities for channel expansion and innovative testing to ensure clients remain at the forefront of industry changes.

• Convert complex performance data into compelling narratives that are easily understandable and actionable for executive audiences.

• Oversee day-to-day strategy for integrated media plans across various platforms including Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn), and Programmatic (DV360, CM360, Amazon, TTD).

• Manage media forecasting, annual planning, and budget distribution, focusing on funnel-stage attribution, lead quality, and business outcomes.

• Transform sales and marketing objectives into distinct paid media strategies that align with buying stages, personas, and account segments.

• Collaborate with the Solutions and Sales Enablement teams to facilitate closed-loop measurement, attribution methodologies, and dashboards linked to business results.

• Develop executive-ready performance narratives that correlate media inputs with consumer journey impacts and present findings to CMOs, VPs of Marketing, and revenue leaders.

• Spot opportunities for channel expansion, creative experiments, and new tactics to enhance relevance and performance throughout the buying journey.

• Partner with measurement and research teams to provide industry insights and pertinent performance-based updates.

⛳️ Requirements

• Over 3 years of digital marketing experience emphasizing multichannel and performance strategy.

• Strategic knowledge of key advertising platforms (CM360, Google Ads, Meta, LinkedIn, TikTok, leading DSPs) and planning tools (MRI Simmons, Nielsen Media Impact).

• Proficient in media forecasting, multi-touch attribution, Marketing Mix Modeling (MMM), and converting CRM data/sales metrics into actionable media insights.

• Experience in developing personas, segmentation models, first-party data activation, and comprehensive journey mapping.

• A "communication expert" recognized for enhancing clarity and storytelling in complex situations, with comfort in presenting to executive audiences.

• Bachelor’s degree.

🏝️ Benefits

• Medical, dental, and vision coverage available for employees.

• Paid time off including vacation, sick leave, and company holidays.

• Paid volunteer time.

• Flexible working hours.

• Summer Fridays.

• “Work From Home Light” days between Christmas and New Year’s Day.

• 401(k) Plan with a 5% company match and no vesting period.

• Employer Paid Parental Leave.

• Health-care Spending Accounts.

• Dependent-care Spending Accounts.

• Employer Paid Basic Life Insurance.

• Voluntary Life Insurance (Employee/Spouse/Child).

• Employer Paid Short & Long Term Disability.

• Employee Assistance Program (EAP).

• Continuing Education Reimbursement.

• Employee Referral Bonus Program.

• Monthly Remote Work Stipend.

• New Hire Office Equipment Reimbursement.