Digital Marketing, Website Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Independently create, maintain, and enhance the company's WordPress website without depending on external agencies.

• Design and customize website themes, templates, landing pages, and plugins.

• Oversee website integrations, troubleshoot issues, coordinate hosting, and manage security, backups, and uptime monitoring.

• Continuously enhance website usability, customer experience, and conversion rates.

• Ensure website content is accurate, up-to-date, and aligned with marketing campaigns and business goals.

• Lead all technical SEO efforts, including site architecture, page speed optimization, Core Web Vitals, schema markup, crawlability, indexing, and error correction.

• Implement on-page SEO best practices such as metadata, heading structures, internal linking, and image optimization.

• Monitor website health and search performance utilizing Google Analytics 4 and Google Search Console.

• Research and adopt emerging AI-driven technologies and automation opportunities that boost marketing effectiveness and operational efficiency.

• Create, manage, and optimize ticketing for memberships, sponsorships, race days, and events using Flicket.

• Ensure consistency between the website and ticketing platform, including accurate pricing, branding, content, and customer purchase pathways.

• Manage ticket hierarchies and sales configurations throughout the campaign lifecycles.

• Track ticket sales performance and deliver actionable reporting and recommendations.

• Develop and manage lifecycle marketing journeys within Braze, encompassing welcome series, membership renewals, win-back campaigns, birthday offers, event reminders, and post-event communications.

• Create and launch segmented EDM and SMS campaigns based on marketing briefs.

• Personalize communications using Liquid templating and customer data.

• Uphold CRM database integrity through data cleansing, deduplication, subscription management, and deliverability best practices.

• Manage and validate integrations between Flicket and Braze, ensuring customer data accuracy and completeness.

• Build, manage, and optimize Google Ads campaigns, including remarketing strategies.

• Maintain Google Analytics 4, Google Tag Manager, conversion tracking, event measurement, and marketing pixels.

• Generate regular reports on website, campaign, and customer performance, providing insights and recommendations for continuous optimization.

• Manage the company's digital listings across tourism and third-party platforms, including Google Business Profile, Australian Tourism Data Warehouse (ATDW), TripAdvisor, and strategic partner websites.

• Ensure all listings remain accurate, consistent, and reflective of current events, offerings, and branding.

• Collaborate closely with the Head of Marketing & Customer Experience to implement digital marketing initiatives that align with commercial objectives.

• Partner with internal stakeholders to ensure campaigns are delivered technically on time and to a high standard.

• Offer technical expertise and recommendations to enhance customer experience and digital performance throughout the organization.

⛳️ Requirements

• Proven experience in developing and maintaining WordPress websites, including proficiency in HTML, CSS, and PHP.

• Strong knowledge of technical SEO and best practices for on-page SEO.

• Advanced experience with Google Analytics 4, Google Tag Manager, conversion tracking, and Google Search Console.

• Familiarity with Google Ads campaign management and optimization.

• Experience using Braze or a similar marketing automation platform to create customer journeys and lifecycle campaigns.

• Solid understanding of CRM management, customer segmentation, and database maintenance.

• Graphic design skills using tools such as Adobe Creative Suite or Canva.

• Excellent written and verbal communication skills in English.

• Ability to work collaboratively during Australian Eastern Standard Time (AEST) business hours.

• Highly organized with outstanding attention to detail and the capacity to manage multiple projects concurrently.

🏝️ Benefits

• Comprehensive benefits package including health, dental, and vision insurance.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Positive and inclusive work environment.