Digital Marketing – Website Coordinator, WordPress

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee and manage various WordPress websites.

• Ensure that all product listings, pricing, and content are precise, up-to-date, and uniform.

• Upload, organize, and revise product information for clarity and ease of use.

• Enhance product and catalogue pages for SEO, including metadata, headings, internal linking, and content structure.

• Maintain a catalogue-style showcase for products related to industrial and infrastructure sectors.

• Collaborate with external agencies or vendors to refine, localize, and upload product content.

• Monitor website performance and identify issues related to user experience, content, or functionality.

• Ensure consistent branding, layout, and user experience across all websites.

• Oversee CRM activities, including contact updates, segmentation, and data hygiene.

• Design and implement email marketing campaigns using platforms like Mailchimp.

• Maintain and expand email lists with appropriate segmentation and tagging.

• Track campaign performance and assist in reporting and insights.

• Support lead generation and nurturing efforts.

• Plan, schedule, and publish content on social media platforms.

• Maintain a regular posting schedule in line with marketing goals.

• Create simple, engaging content that aligns with product offerings and brand messaging.

• Monitor engagement and facilitate basic community interaction as needed.

• Develop basic marketing materials such as banners, website visuals, and email graphics.

• Utilize design tools and/or AI-assisted tools for efficient content production.

• Ensure all creative assets adhere to brand guidelines.

• Support updates across web, email, and social media channels.

• Assist with Google Ads and/or Meta Ads campaigns when necessary.

• Collaborate with internal or external partners managing paid media efforts.

• Help update creatives, adjust campaigns, and perform basic performance tracking.

⛳️ Requirements

• Demonstrated experience in managing WordPress websites.

• Strong attention to detail, especially regarding product listings, pricing, and structured content.

• Working knowledge of SEO best practices, including on-page optimization, metadata, and content structure.

• Experience with email marketing platforms such as Mailchimp.

• Capability to manage multiple websites and priorities at once.

• Strong organizational and time management abilities.

• Ability to collaborate effectively with internal teams and external agencies.

• Excellent communication skills and a proactive, ownership-oriented approach.

• Experience in industries such as industrial, construction, infrastructure, or B2B product-based sectors.

• Familiarity with CRM systems and customer segmentation practices.

• Basic understanding of paid media channels, including Google Ads and Meta Ads.

• Experience in creating digital assets using design tools or AI-assisted platforms.

• Knowledge of lead generation and conversion optimization strategies.

• Experience working with catalogue-style or multi-site web environments.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote work options.

• Collaborative and supportive team environment.

• Health and wellness benefits.