Digital Marketing Specialist – Technical Software

This is a fully remote position, open to applicants in Russia.

📋 Description

• Lead and implement Esprow’s digital marketing strategies across various communication channels, ensuring consistent execution and alignment with the overarching marketing objectives.

• Create and manage marketing content, which includes website materials, presentations, brochures, email campaigns, social media posts, and technical articles.

• Strategize and carry out branding, SEO, content marketing, webinar initiatives, and extensive digital campaign activities.

• Coordinate with external agencies and vendors for website development, branding, and other digital marketing projects.

• Work closely with Product, Sales, and Engineering teams to effectively communicate Esprow’s product features and unique selling points.

• Enhance the company's online presence by ensuring consistent messaging and improving communication quality across all channels.

• Prepare marketing and event materials, including sales collateral, conference resources, webinar content, and technical presentations.

• Assist with technical marketing initiatives related to APIs, FIX Protocol, automated testing, certification, and capital markets technologies.

• Utilize web analytics and marketing tools to monitor campaign performance and facilitate ongoing optimization of marketing efforts.

• Keep abreast of trends in digital marketing, financial technology, and communication strategies in enterprise software.

⛳️ Requirements

• Over 5 years of experience in digital marketing within a technology or software organization.

• Proven experience with enterprise technology products or sophisticated software solutions.

• Knowledge of technologies and domains such as API Lifecycle Management, automated API testing, FIX Protocol, trading platforms, exchange connectivity, middleware messaging technologies, and capital markets infrastructure.

• Strong proficiency in written and spoken English communication.

• Excellent communication and content creation skills, with a keen attention to detail and clarity.

• Ability to comprehend and convey technical concepts in a clear and professional way.

• Familiarity with website content management, SEO, email marketing, webinars, social media, and content marketing.

• Strong organizational and project management skills, with the capacity to handle multiple priorities simultaneously.

• Capability to work independently and proactively within a distributed international team setting.

🏝️ Benefits

• Full-time position (hybrid model of onsite and remote work)

• Competitive compensation package

• Career advancement opportunities within a technology company surrounded by talented individuals