Digital Marketing Specialist – PPC, Paid Media

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Develop, implement, and oversee paid digital campaigns across search and social media platforms for a prominent fintech and cryptocurrency organization.

• Collaborate with design and marketing teams to create innovative concepts, enhance customer acquisition, and consistently improve return on investment (ROI).

• Plan, execute, and fine-tune Search and Performance Max (PMax) campaigns across PPC platforms, concentrating on acquisition efficiency and maximizing return on ad spend.

• Oversee and optimize Meta Ads campaigns, including those on Facebook and Instagram, to broaden reach, attract qualified traffic, and support broader paid media objectives across social channels.

• Track essential performance metrics — click-through rates, conversion rates, cost per acquisition, and ROAS — making real-time adjustments to campaigns to maintain performance and optimize budgets.

• Analyze and interpret campaign performance data to identify trends, discover growth opportunities, and translate insights into clear, actionable enhancements to marketing strategies.

• Work closely with the design team and cross-functional marketing groups to brainstorm and create engaging creative concepts, ad copy, and assets that align with campaign objectives and brand guidelines.

• Conduct continuous keyword research, consumer trend analysis, and competitor brand monitoring to stay ahead of market dynamics and ensure campaigns remain relevant and competitive.

• Keep fully informed about the latest developments in PPC strategies, platform updates, and digital marketing best practices, proactively bringing new ideas and methods to the team.

⛳️ Requirements

• A minimum of 2 years of practical experience in digital marketing, PPC, SEM, or paid media, with a proven history of managing and optimizing campaigns across Google Ads and Meta Ads.

• Expertise in Google Ads, covering Search and Performance Max campaign types, along with Google Analytics for performance monitoring, reporting, and optimization.

• Proven experience in managing Meta Ads (Facebook and Instagram) campaigns, from setup and targeting to creative testing and performance enhancement.

• Strong grasp of SEM techniques, PPC best practices, and paid media fundamentals across search and social media platforms.

• Experience in conducting keyword research and competitor analysis on Google and Bing.

• Outstanding analytical and research capabilities — comfortable working with campaign data, identifying trends, and making confident, data-driven decisions.

• Excellent written and verbal communication skills in English — able to collaborate effectively with creative and marketing teams and present performance insights clearly to stakeholders.

• Keen attention to detail and robust organizational skills — able to manage multiple campaigns simultaneously without sacrificing accuracy or focus.

• Proficient in MS Office or Google Workspace, especially Excel or Google Sheets for reporting and analysis.

• Bonus: Google Ads or Meta Blueprint certification.

• Bonus: experience managing paid media in regulated sectors such as fintech, cryptocurrency, or financial services.

• Bonus: familiarity with A/B testing, landing page optimization, or conversion rate optimization (CRO) principles.

• Bonus: foundational knowledge of cryptocurrency, blockchain, or the operation of crypto platforms.

• To qualify for this position, you must currently reside in Latin America (LATAM) or Europe.

🏝️ Benefits

• Competitive salary in USD — paid reliably every month, regardless of your location.

• Performance-based incentives — your achievements are recognized and rewarded directly.

• 10 paid vacation days each year, in addition to all U.S. federal holidays.

• Fully remote — work from anywhere in LATAM or Europe with a professional home office setup.

• A dynamic, high-growth environment at the forefront of the global fintech and cryptocurrency sector — where your campaigns will reach millions of users across various countries and platforms.

• A collaborative, supportive culture through Veta Virtual and our client — where your creativity and analytical skills are valued from the outset.