Digital Marketing Specialist – Paid Search

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the complete marketing relationship with Marketplace sellers, acting as the primary marketing contact and concentrating on strategic planning, relationship development, and business expansion.

• Evaluate performance metrics including CPC, CTR, ROAS, revenue, SOV, and visibility.

• Facilitate the onboarding process for Marketplace sellers into Sponsored Products and Sponsored Brands.

• Oversee, refine, and manage the pacing of Sponsored Products & Sponsored Brands campaigns.

• Create high-impact advertising strategies that deliver quantifiable business and sponsored brand results.

• Collaborate with and educate Marketplace sellers on effectively executing marketing campaigns through presentations, reviews, and personalized support.

• Spot opportunities for enhancing Marketplace advertising revenue.

⛳️ Requirements

• A minimum of 2 years of experience in digital marketing or retail media.

• Experience in ad operations with platforms such as Facebook Ads, Amazon Ads, Google Ads, or Criteo.

• Strong foundation in paid search or performance marketing, particularly SEM.

• Willingness to work flexible hours to accommodate sellers located in China.

🏝️ Benefits

• Employee discounts on exceptional tech products from day one.

• Flexible health benefits and a wellness program.

• TFSA and RRSP programs.

• 100% matched company pension plan.

• Training programs designed to develop new and transferable skills.