Digital Marketing Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Oversee and coordinate the scheduling of social media content using platforms such as Later or Buffer.

• Design and distribute email newsletters utilizing Mailchimp, Klaviyo, or similar services.

• Keep organized content calendars for client accounts, encompassing social media, email, and events.

• Manage and respond to customer reviews on platforms like Google, Yelp, and Facebook.

• Assist in setting up and optimizing campaigns for Google and Meta Ads.

• Monitor the performance of campaigns and compile insights in Google Sheets.

• Create simple branded graphics (social media posts, banners, headers) using Canva.

• Provide support for minor website edits through Squarespace or other CMS platforms.

• Write and revise content for the agency, including LinkedIn posts, blog articles, and email updates.

• Aid in event logistics and internal promotional activities.

• Engage in the creation of agency video content, including scripting and coordination.

• Maintain organization of Google Drive, files, and Standard Operating Procedures (SOPs) for easy access.

• Facilitate internal communications through Slack and project updates.

⛳️ Requirements

• Proficient in both spoken and written English (American style/tone).

• Strong writing abilities for crafting captions, newsletters, and blog entries.

• Skilled in using Google Drive (Docs, Sheets, Slides).

• Experience with scheduling tools such as Later, Buffer, or Planoly.

• Familiarity with email marketing tools like Mailchimp, Klaviyo, or similar platforms.

• Proficient in Canva for creating visuals; knowledge of CapCut or other video editing tools is a plus.

• Experience with Squarespace or making light CMS edits.

• Bonus: Experience managing Meta or Google Ads campaigns.

• Strong attention to detail and the ability to manage multiple projects simultaneously.

• Passion for food, hospitality, and contemporary digital marketing trends.

• Experience utilizing ChatGPT for brainstorming, drafting, or outlining is an added advantage.

🏝️ Benefits

• Flexible working arrangements.