
Digital Marketing Specialist
Posted May 20

Posted May 20
This is a fully remote position, open to applicants in India.
• Create, execute, and deliver comprehensive digital marketing initiatives.
• Discover innovative opportunities and enhance brand visibility.
• Understand categories, products, customer preferences, and business objectives.
• Recognize customer personas and grasp their needs.
• Conduct research on products and competitors to pinpoint opportunities.
• Develop a digital marketing strategy utilizing various engagement channels.
• Formulate effective paid search strategies.
• Manage advertising budgets and supervise search platform accounts.
• Monitor KPIs and analyze web traffic metrics.
• Demonstrated experience in SEM with PPC campaign management across various web and social platforms.
• Extensive experience with website analytics tools like Google Analytics.
• Strong understanding of performance marketing, conversion rates, and online customer acquisition.
• Proficient in keyword research, data analysis, and reporting.
• Familiarity with ranking factors and search engine algorithms.
• Knowledge of current trends and best practices in SEO and SEM.
• Strong business insight and exceptional communication skills.
• Experience with A/B testing and multivariate experiments.
• Basic knowledge of HTML, CSS, XML, JavaScript, and web development, as well as industry-leading commerce tools.
• Bachelor's or Master's degree in Marketing, Quantitative, Media, or a related field.
• Google Adwords Certification.
• Training in Google Analytics and other SEO-related areas is a plus.
• Competitive salaries.
• Additional perks in recognition of expertise and skills.
Floowi Inc
Shape your Life
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