Digital Marketing Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Create, execute, and deliver comprehensive digital marketing initiatives.

• Discover innovative opportunities and enhance brand visibility.

• Understand categories, products, customer preferences, and business objectives.

• Recognize customer personas and grasp their needs.

• Conduct research on products and competitors to pinpoint opportunities.

• Develop a digital marketing strategy utilizing various engagement channels.

• Formulate effective paid search strategies.

• Manage advertising budgets and supervise search platform accounts.

• Monitor KPIs and analyze web traffic metrics.

⛳️ Requirements

• Demonstrated experience in SEM with PPC campaign management across various web and social platforms.

• Extensive experience with website analytics tools like Google Analytics.

• Strong understanding of performance marketing, conversion rates, and online customer acquisition.

• Proficient in keyword research, data analysis, and reporting.

• Familiarity with ranking factors and search engine algorithms.

• Knowledge of current trends and best practices in SEO and SEM.

• Strong business insight and exceptional communication skills.

• Experience with A/B testing and multivariate experiments.

• Basic knowledge of HTML, CSS, XML, JavaScript, and web development, as well as industry-leading commerce tools.

• Bachelor's or Master's degree in Marketing, Quantitative, Media, or a related field.

• Google Adwords Certification.

• Training in Google Analytics and other SEO-related areas is a plus.

🏝️ Benefits

• Competitive salaries.

• Additional perks in recognition of expertise and skills.