Digital Marketing Specialist

This is a fully remote position, open to applicants in North America.

📋 Description

• Oversee and enhance the performance of paid advertising campaigns (mainly Google PPC/LSA).

• Manage and improve the Google Business Profile and local map pack SEO.

• Maintain a robust local presence across social media platforms (Facebook, Nextdoor, LinkedIn).

• Generate content to enhance local SEO efforts (blogs, new service pages).

• Implement email and SMS marketing initiatives targeting existing customers.

• Conduct monthly updates of directory listings.

⛳️ Requirements

• Minimum of 3 years of direct experience in managing Google Ads (experience with Meta Ads is a bonus).

• Strong abilities in analyzing, monitoring, and enhancing ad performance through reporting.

• Proficient with CRMs, Excel/Sheets, and marketing dashboards for KPI tracking.

• Comfortable managing Google Business Profiles and various social media platforms.

• Proactive and resourceful, with the ability to swiftly adapt to changes in algorithms and features.

• Detail-oriented and data-driven, focusing on precision and continuous improvement.

• Exceptional English communication skills (both verbal and written) — engaging, conversational, and capable of aligning with brand tone.

• Inquisitive and motivated to experiment, learn, and refine processes.

• Quick learner who prioritizes measurable outcomes.

🏝️ Benefits

• $500 bonus after 90 days of employment.

• Potential for up to 150% of one month's salary as an annual bonus.

• 13th month salary.

• 10 days of paid time off (PTO).

• Comprehensive health maintenance organization (HMO) policy, inclusive of dependents.

• Annual budget for continuing education to facilitate professional growth.