Digital Marketing Manager – Lead Generation Focus

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee multiple client advertising accounts on Google Ads and Meta Ads

• Strategize, initiate, supervise, and enhance lead-generation campaigns

• Analyze performance metrics to pinpoint the most impactful optimization opportunities

• Develop campaign strategies aligned with client objectives, budget constraints, target audience, and funnel performance

• Administer campaign structure, targeting, bidding, testing, and optimization efforts

• Author or guide the creation of ad copy, campaign concepts, and landing page suggestions

• Provide briefs to designers or creative teams regarding necessary campaign materials

• Utilize data to articulate what is effective, what requires enhancement, and the subsequent steps to take

• Assist in lead-generation strategies for both home services and B2B client accounts

• Ensure precise tracking across Google Ads, Meta Ads, GA4, and associated platforms

• Track conversion performance, attribution, and the quality of the sales funnel

• Aid in reporting, dashboards, and campaign evaluations

• Recognize drop-offs, inefficiencies, and opportunities to enhance lead quality and conversion rates

• Leverage AI tools such as Claude, ChatGPT, or similar platforms to boost: Research, Campaign planning, Analysis, Productivity

• Deliver clear performance updates, recommendations, and actionable next steps

• Independently manage priorities across various accounts

• Maintain professional communication with internal team members and, when necessary, clients

⛳️ Requirements

• 5-8+ years of experience in digital marketing

• Extensive hands-on experience with Google Ads

• Extensive hands-on experience with Meta Ads

• Demonstrated experience in managing lead-generation campaigns (beyond eCommerce or brand awareness campaigns)

• Experience collaborating with service-oriented businesses, preferably in home services or B2B sectors

• Solid grasp of: Paid media strategy, Campaign structure, Tracking and attribution, Testing and optimization

• Good knowledge of SEO, especially regarding: Landing pages, Site structure, AI search evolution

• Strong proficiency in: Google Analytics (GA4), Google Search Console, Tracking and conversion setup, CRM systems like HubSpot, GoHighLevel, or similar

• Exceptional English communication skills (both written and spoken)

• Experience working remotely and autonomously

• Capability to manage multiple accounts concurrently without intensive supervision

🏝️ Benefits

• Competitive salary and performance bonuses

• Flexible working hours and remote work options

• Opportunities for professional development and training

• Collaborative and inclusive company culture