Digital Marketing Manager – Lead Generation Focus

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Oversee various client advertising accounts across Google Ads and Meta Ads.

• Develop, initiate, monitor, and enhance lead-generation campaigns.

• Analyze performance data to pinpoint the most significant optimization opportunities.

• Create campaign strategies aligned with client objectives, budget, target audience, and funnel performance.

• Administer campaign structure, targeting, bidding, testing, and optimization.

• Compose or direct ad copy, campaign themes, and landing page suggestions.

• Guide designers or creative teams regarding necessary campaign materials.

• Utilize data to clarify what is effective, what requires enhancement, and what actions should be taken next.

• Assist in lead-generation strategies for both home services and B2B client accounts.

• Ensure precise tracking across Google Ads, Meta Ads, GA4, and associated platforms.

• Track conversion performance, attribution, and funnel quality.

• Identify drop-offs, inefficiencies, and prospects for enhancing lead quality and conversion rates.

• Leverage AI tools like Claude, ChatGPT, or similar platforms to enhance:

• Research

• Campaign planning

• Analysis

• Productivity

• Deliver clear performance updates, recommendations, and subsequent steps.

• Manage priorities across multiple accounts independently.

• Maintain professional communication with internal team members and, when necessary, clients.

⛳️ Requirements

• 5-8+ years of experience in digital marketing.

• Strong practical experience with Google Ads.

• Strong practical experience with Meta Ads.

• Demonstrated experience managing lead-generation campaigns (not limited to eCommerce or awareness campaigns).

• Experience collaborating with service-based businesses, preferably in home services or B2B sectors.

• Comprehensive understanding of:

• Paid media strategy

• Campaign structure

• Tracking and attribution

• Testing and optimization

• Good understanding of SEO, especially regarding:

• Landing pages

• Site structure

• AI search evolution

• Strong proficiency in:

• Google Analytics (GA4)

• Google Search Console

• Tracking and conversion setup

• CRM systems like HubSpot, GoHighLevel, or similar platforms.

• Outstanding English communication skills (both written and spoken).

• Experience working remotely and autonomously.

• Capability to manage multiple accounts concurrently without extensive supervision.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work opportunities.

• Professional development and training opportunities.

• Collaborative and innovative work environment.