Digital Marketing Manager – End-to-End

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and take charge of the comprehensive digital marketing strategy.

• Outline full-funnel journeys: Awareness, Consideration, Conversion, Retention.

• Discover growth opportunities across all digital platforms.

• Create and enhance landing pages, lead magnets, and conversion funnels.

• Design email nurture sequences and lifecycle marketing flows.

• Implement CRM and automation systems (e.g., GoHighLevel, HubSpot, Klaviyo).

• Plan, initiate, and optimize campaigns across Meta, Google Ads, and LinkedIn.

• Manage budgets, conduct creative testing, and track performance metrics (ROAS, CPA, CPL).

• Create and oversee campaigns, newsletters, and automated flows.

• Segment audiences to enhance engagement throughout the customer lifecycle.

• Supervise content strategy across LinkedIn, Instagram, and TikTok.

• Collaborate with content creators to develop high-performing content.

• Own the SEO roadmap, encompassing keyword research and content planning.

• Monitor and report on traffic, leads, conversions, and ROI.

• Continuously refine campaigns and funnels based on performance analytics.

⛳️ Requirements

• Over 5 years of experience in comprehensive digital marketing.

• Proven success in building funnels, managing paid ads, and scaling campaigns.

• Strong grasp of customer journeys, conversion rate optimization (CRO), and performance marketing.

• Practical experience with Meta Ads, Google Ads, and LinkedIn Ads.

• Familiarity with email platforms (Klaviyo, Mailchimp, HubSpot, etc.).

• Knowledge of CRM and automation tools (GoHighLevel preferred).

• Experience with SEO tools (Ahrefs, SEMrush, etc.).

🏝️ Benefits

• Complete ownership of marketing strategy and execution.

• Opportunity to establish systems from the ground up.

• Backed by OutsourcedIn's infrastructure and team.