Digital Marketing Manager – D2C

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will be responsible for the end-to-end conceptualization and construction of effective lead funnels, such as quizzes, calculators, VSLs, or webinars, guiding leads from the initial opt-in through the education phase to the purchase.

• In close collaboration with the performance team, you will develop nurturing logics and ensure that ads, landing pages, and CRM sequences work together as a scalable system.

• You will identify successful formats and adapt them to new products and target audiences.

• CRO (Conversion Rate Optimization): You will optimize every stage from opt-in to nurturing flows and checkout, working with clear hypotheses and rigorous A/B testing—we test to win, not just to play.

• You will provide strategic input for landing pages and ad creatives based on your funnel insights.

• Lifecycle and automations as a conversion layer: You will implement your strategies in Klaviyo or similar tools, working with behavioral triggers and clean segmentation.

• You will support product launches with a clear funnel logic focused on rapid cash flow and sustainable retention.

⛳️ Requirements

• Funnel and growth focus: Your experience has primarily revolved around funnel building, growth marketing, or D2C performance in conjunction with email-related topics, either directly or indirectly.

• Hands-on experience: You have independently built funnels and demonstrably improved conversion rates.

• Ecommerce DNA: You understand the psychology behind online purchases and know how to systematically build trust.

• Speed of execution: You work results-oriented and at a high pace—fast tempo is your standard.

• Email marketing: You have been involved in building or implementing email marketing campaigns; you don’t need to be a Klaviyo expert.

• Analytical and strategic: You quickly identify where potential is lost in the customer journey and where revenue remains untapped.

🏝️ Benefits

• Full funnel ownership! You will build something new rather than managing existing structures.

• Direct access to the Head of Marketing, enabling quick decisions and real impact.

• A team that matches your drive and ambition.

• Flat hierarchies and a Champions-League mentality.

• We offer you an attractive salary.

• Regular team events (such as Highland Games, escape rooms, or paintball).

• We communicate honestly and transparently and value an open feedback culture.

• Equipment with the latest Apple technology.