Digital Marketing Manager – Banking and Finance

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference activities.

• Assist in demand generation, audience expansion, and lead nurturing campaigns aimed at banking and fintech decision-makers.

• Oversee CRM and marketing automation processes using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign monitoring.

• Collaborate closely with commercial, editorial, research, and events teams to enhance marketing efforts related to conferences, awards, subscriptions, and thought leadership campaigns.

• Aid in the promotion of webinars, virtual events, and conferences across international markets.

• Contribute to content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign materials.

• Evaluate campaign performance, monitor KPIs, and deliver reporting and optimization insights.

• Assist with LinkedIn paid campaigns, lead generation strategies, and digital audience engagement plans.

• Coordinate campaign execution schedules among various stakeholders and regional teams.

⛳️ Requirements

• Prior experience in B2B digital marketing, content marketing, or demand generation roles.

• Experience in financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services settings is preferred.

• Practical experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation systems.

• Strong knowledge of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.

• Experience in supporting webinars, conferences, awards programs, or enterprise events is highly preferred.

• Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.

• Excellent written communication and content coordination skills, especially for professional or executive audiences.

• Highly organized with robust stakeholder management and project coordination capabilities.

• Comfortable working independently within remote and globally distributed teams.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible working hours and remote working options.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive work environment.