Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee, respond to, and moderate comments and direct messages across all social media platforms on a daily basis.

• Uphold the brand's voice and tone in all interactions with the community.

• Appropriately escalate issues and handle sensitive conversations with care.

• Strategize and publish weekly content for organic social media channels.

• Collaborate with designers and content creators to craft engaging posts.

• Monitor engagement metrics and provide reports on community health.

• Manage and optimize paid search (Google Ads) and paid social (Meta, TikTok, etc.) campaigns across various accounts.

• Plan, execute, and refine campaigns to maximize return on investment and achieve performance targets.

• Track daily spending, pacing, and performance, making real-time adjustments as necessary.

• Identify and reach out to creators and influencers for user-generated content and sponsored posts.

• Brief and coordinate with creators to ensure content aligns with campaign goals.

• Analyze performance data and generate regular reports with actionable insights.

• Stay updated on platform changes, trends, and new advertising formats.

• Lead and implement the SEO strategy, including keyword research, on-page optimization, technical SEO, and link building.

• Monitor organic rankings and search performance using Google Search Console and SEO tools.

• Optimize website content and landing pages for both search visibility and conversion rates.

• Audit and enhance the purchase flow, identifying friction points and testing solutions.

• Conduct A/B tests and conversion rate experiments by applying best practices in conversion rate optimization.

• Collaborate with developers and designers to execute website improvements.

• Generate monthly reports on organic traffic, rankings, and conversion performance.

⛳️ Requirements

• Minimum of 3 years of experience in a digital marketing position with practical exposure to paid media, SEO, and organic social strategies.

• Demonstrated success in managing Google Ads and paid social campaigns at scale.

• Strong grasp of SEO fundamentals.

• Experience with conversion rate optimization principles and A/B testing tools.

• Confident communicator capable of authentically representing the brand in community interactions.

• Data-driven mindset, comfortable working with analytics platforms such as GA4, Looker Studio, or similar tools.

• Highly organized with the ability to independently manage multiple workstreams.

• **Nice to Have**

• Experience with e-commerce or direct-to-consumer brands.

• Familiarity with Elementor or comparable CMS platforms.

• Basic knowledge of HTML/CSS for minor website edits.

• Basic graphic design skills.

• Experience briefing and collaborating with content creators or influencers is advantageous.

🏝️ Benefits

• Fully remote position with flexible working arrangements.

• Direct influence on the quality of business decision-making.

• Competitive salary commensurate with experience.

• Opportunity to lead and expand a marketing function from start to finish.

• Clear pathways for advancement as the business grows.