Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Assume responsibility for creating and implementing marketing strategies that meet the client's goals, which includes planning annual budgets, preparing comprehensive breakdowns, and presenting to stakeholders.

• Develop, manage, and optimize paid marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, TikTok, Reddit, and Microsoft Bing.

• Strategically plan, implement, and oversee multiple advertising campaigns concurrently, ensuring alignment with client objectives and achieving or surpassing target ROI/ROAS for paid initiatives.

• Analyze analytics to uncover opportunities and apply conversion rate optimization (CRO) strategies (e.g., A/B testing).

• Develop and manage retention strategies using email marketing campaigns, including automation and autoresponder sequences.

• Craft persuasive ad copy and collaborate with design teams to create engaging visuals for paid campaigns.

• Take complete ownership of tracking and reporting processes, ensuring ad quality control and delivering actionable insights. Collaborate with clients to ensure tracking systems are properly implemented and functioning.

• Oversee budgets for paid campaigns, ensuring optimal expenditure and ROI.

• Supervise the junior digital specialist in daily campaign execution tasks.

• Work with internal teams to ensure paid strategies are in sync with content marketing, SEO, and CRO efforts.

• Stay informed about AI advancements to enhance workflow.

• Proactively identify new initiatives and revenue-generating opportunities with both existing and potential clients.

• Educate clients on effective paid marketing strategies and performance outcomes.

⛳️ Requirements

• Minimum of 6 years of experience in paid marketing with a proven history of successful campaigns.

• Proficient in Google Ads, Meta Ads, and other paid advertising platforms.

• Advanced expertise in Google Analytics 4, Google Tag Manager, and various analytics tools.

• Strong analytical skills with experience in generating performance reports that provide actionable insights.

• Capable of planning and executing campaigns across diverse channels, including search, display, and social media.

• Experience in budget management for paid advertising campaigns.

• Excellent organizational abilities with the capacity to manage multiple projects at once.

• Strong written and verbal communication skills to effectively report to the Digital Director and collaborate with internal teams.

• Familiarity with project management software and time management techniques.

• Background in an agency setting, with the ability to confidently manage multiple clients and campaigns simultaneously while maintaining a high level of detail.

• Highly independent and proactive, with a strong sense of ownership and accountability; capable of taking initiative, making confident decisions, and managing campaigns from execution to performance outcomes without constant supervision.

• Passionate about digital marketing, with a keen interest in staying updated on industry trends, tools, AI innovations, and continuously seeking opportunities to optimize and enhance campaign performance.

• Bachelor’s degree in Marketing, Business, or a related field.

• Certifications in Google Ads, Facebook Blueprint, or similar qualifications.

• Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).

• Experience with advertising on Reddit, LinkedIn, and TikTok.

• Background in Email Marketing.

• Familiarity with SEO practices.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and training.

• Flexible working hours and remote work options.

• Access to the latest tools and technology in digital marketing.

• Collaborative and innovative work environment.