Digital Marketing Account Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee search engine marketing, Facebook/Instagram, email marketing, and various marketing initiatives for home builders and developers throughout North America.

• Manage budgets, ad targeting, and creative assets.

• Deliver exceptional customer service and show empathy towards builder partners.

• Direct the development of campaigns aligned with client objectives.

• Ensure the accuracy of price points, community status, and any listed features.

• Monitor, report, and analyze website analytics for all social campaigns.

• Handle campaign expenses, maintain budget adherence, and estimate monthly costs.

• Enhance copy and visuals for social campaigns to maximize ROI.

• Conduct tests, gather and analyze data, and identify trends and insights for paid search campaigns.

• Refine copy and landing pages for paid search engine marketing efforts.

• Engage in ongoing keyword discovery and expansion.

⛳️ Requirements

• Experience in home building is essential.

• A minimum of 3 years of demonstrated digital marketing experience with a proven track record of driving converting traffic.

• At least 2 years of prior experience in both paid search and social advertising.

• Proficiency in Google Analytics; experience with Google Data Studio is a plus.

• Strong analytical, technical, and written communication abilities.

• A willingness to learn from our established team while also having the capability to self-educate using available resources.

• An organized and motivated approach to your professional journey.

• A general enthusiasm for House Hunters International on HGTV is optional but highly encouraged!

🏝️ Benefits

• Completely remote working position.

• Opportunities for training and support.