Digital Marketing Manager

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee various client advertising accounts on Google Ads and Meta Ads.

• Strategize, initiate, monitor, and enhance lead-generation campaigns.

• Analyze performance metrics and pinpoint the most impactful optimization areas.

• Develop campaign strategies aligned with client objectives, budget, target audience, and funnel performance.

• Supervise campaign organization, targeting, bidding, testing, and optimization efforts.

• Create or guide the development of ad copy, campaign narratives, and landing page suggestions.

• Provide briefings to designers or creative teams on necessary campaign materials.

• Utilize data to clarify what is effective, what requires enhancement, and the next steps to take.

• Assist in formulating lead-generation strategies for both home services and B2B client accounts.

• Ensure precise tracking across Google Ads, Meta Ads, GA4, and associated platforms.

• Track conversion performance, attribution, and funnel integrity.

• Aid in reporting, dashboard creation, and campaign evaluation.

• Identify drop-offs, inefficiencies, and avenues to enhance lead quality and conversion rates.

• Leverage AI tools such as Claude, ChatGPT, or similar platforms to enhance:

• Research

• Campaign planning

• Analysis

• Productivity

• Deliver clear performance updates, suggestions, and subsequent actions.

• Independently manage priorities across multiple accounts.

• Communicate professionally with internal team members and, when necessary, clients.

⛳️ Requirements

• 5-8+ years of experience in digital marketing.

• Robust hands-on expertise with Google Ads.

• Strong practical experience with Meta Ads.

• Demonstrated experience managing lead-generation campaigns (beyond just eCommerce or awareness initiatives).

• Experience with service-oriented businesses, ideally in home services or B2B sectors.

• Comprehensive understanding of: Paid media strategy, Campaign organization, Tracking and attribution, Testing and optimization.

• Good grasp of SEO, especially regarding: Landing pages, Site structure, AI search trends.

• In-depth knowledge of: Google Analytics (GA4), Google Search Console, Tracking and conversion setup, CRM systems like HubSpot, GoHighLevel, or similar.

• Exceptional English communication skills (both written and verbal).

• Experience working remotely and autonomously.

• Capability to manage multiple accounts at once with minimal supervision.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible work hours and remote work opportunities.

• Professional development and training opportunities.

• Supportive and collaborative team environment.

• Health and wellness benefits.