Digital Marketing Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of the complete marketing campaign process—including strategy, creative requests, execution, measurement, and iteration—to drive high-quality discovery calls for the Sales team.

• Manage a small team of two, liaise with the Design team to create social media, video, reels, and landing page assets, while ensuring comprehensive attribution and reporting through our internal platform.

• Develop and oversee multi-channel campaigns encompassing LinkedIn outreach and ads, email funnels and nurture sequences, landing pages, and partnerships.

• Identify Ideal Customer Profiles (ICPs), offers, messaging maps, and formulate experimental/test hypotheses.

• Initiate and supervise LinkedIn sequences and GoHighLevel automation processes.

• Keep organized records of UTMs, campaign taxonomy, and tracking systems.

• Guarantee a smooth lead transition into our proprietary application/CRM.

• Lead creative briefs and Service Level Agreements (SLAs) with the Design team for social media posts, reels, carousels, and landing page components.

• Evaluate assets to ensure alignment with message-market fit, brand consistency, and compliance standards.

• Maintain our brand pillars, style guidelines, and voice.

• Develop campaign proposals that include goals, target audience, offers, creative briefs, and budget considerations.

• Generate regular performance reports that provide insights and recommendations for next steps.

• Conduct A/B testing on hooks, offers, landing pages, and sequences.

• Document learnings and create playbooks for ongoing improvement.

• Collaborate closely with Operations, Sales, and Client Success to ensure seamless handoffs, data integrity, and effective feedback loops.

• Communicate wins, challenges, and insights effectively.

⛳️ Requirements

• A minimum of 2 years of experience in B2B, SaaS, or performance marketing roles.

• Direct experience in managing LinkedIn outreach, email funnels, landing pages, and automation tools like GoHighLevel or similar.

• Demonstrated success in executing multi-channel campaigns and attribution efforts.

• Strong abilities in brief-writing, creative asset review, and campaign management processes.

• Analytical mindset with a comfort level in handling data, dashboards, and UTM tracking.

• Excellent communication skills in both English and Filipino.

• Ability to work collaboratively across teams in a fast-paced environment.

• Nice to have: Experience in fintech/payments or SaaS, and familiarity with compliance-sensitive marketing practices.

• Depth in landing-page experimentation and funnel analytics.

🏝️ Benefits

• Fully remote work setup.

• Health and security benefits, including HMO coverage.

• Work-life balance with leave privileges.

• Additional perks: weekends off for rest and personal activities.

• PTO conversion to cash, providing flexibility when you need it the most.

• 13th-month pay as a token of appreciation for your hard work during the holiday season.