Digital Marketing Coordinator

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Plan, publish, and oversee social media content according to the established content calendar.

• Facilitate daily community interaction by promptly responding to comments and messages in a manner consistent with the brand.

• Prepare and manage social media assets, including resizing, captioning, tagging, and formatting.

• Monitor performance metrics and generate regular reports on reach, engagement, and conversions.

• Stay updated on platform changes and new features, reporting potential opportunities to management.

• Implement updates to the website, including copy, images, landing pages, and campaign pages.

• Carry out on-page SEO and GEO tasks, such as metadata, headings, alt text, internal linking, and content optimization.

• Conduct routine site health assessments (broken links, speed, UX issues) and escalate issues as needed.

• Assist in the publication of blogs, itineraries, and editorial content.

• Collaborate with external developers, SEO specialists, and freelancers.

• Construct, test, and schedule email campaigns according to the marketing strategy.

• Oversee segmentation, subscriber lists, and basic automation processes.

• Track email performance metrics (open rates, CTR, conversions) and provide insights.

• Ensure all emails align with the brand, are proofed, and comply with privacy and spam regulations.

• Craft short-form copy for social media, advertisements, EDMs, and website updates.

• Create basic visual content utilizing approved templates and tools (e.g., Canva).

• Utilize approved AI tools to aid in content creation, ensuring all outputs are reviewed for accuracy and brand alignment.

• Maintain well-organized digital asset libraries.

• Generate weekly, monthly, and campaign performance reports across all digital platforms.

• Keep dashboards and reporting templates consistent.

• Analyze performance data and provide actionable insights beyond mere metrics.

• Assist in quarterly and annual performance evaluations.

• Collaborate closely with the Marketing and Communications Manager to implement priorities.

• Manage workload efficiently and communicate any risks or delays promptly.

• Ensure all outputs are brand-consistent, accurate, and proofed.

• Maintain records of work, assets, and system access.

• Participate in meetings and provide support for cross-functional marketing needs as necessary.

⛳️ Requirements

• Proven experience in digital marketing, social media, content creation, SEO, or related fields.

• Strong knowledge of social media platforms, scheduling, and engagement strategies.

• Experience with website CMS updates and basic SEO/GEO implementation.

• Background in email marketing (EDMs, segmentation, automation, reporting).

• Excellent copywriting abilities across various digital channels.

• Familiarity with tools like Canva, Adobe Express, or similar software.

• Experience utilizing AI tools for content and marketing assistance.

• Strong analytical and reporting capabilities.

• High attention to detail and exceptional organizational skills.

• Ability to juggle multiple tasks and work autonomously.

• Strong communication and collaboration skills.

• Proficiency in Google Workspace, CRM tools, email platforms, and analytics software.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Professional development opportunities.

• Flexible work environment.

• Competitive salary and performance-based bonuses.