Digital Marketing Coordinator – Ad Operations

This is a fully remote position, open to applicants in California.

📋 Description

• Aids Digital Ad Managers in the setup, execution, and enhancement of paid media campaigns in line with the established media strategy and objectives across various clients.

• The Ad Ops Coordinator will actively engage with numerous platforms, including Google Ads, Microsoft Ads, StackAdapt, MNTN, DV360, Meta, TikTok, LinkedIn, Reddit, and others as per the approved media plans and strategies.

• Assists Digital Ad Managers in monitoring, troubleshooting, optimizing, and ensuring quality assurance for campaigns.

• Provides reporting support as needed.

• Conducts quality assurance and testing of creatives and advertisements prior to launch, ensuring all ad units function correctly and report accurately on internal ad servers.

• Constructs campaigns in accordance with the approved taxonomy structure, collaborating with Digital Ad Managers to enhance the taxonomy as required for comprehensive and accurate reporting.

• Responsible for updating the internal mapping document with all tags and their specifications to distribute to Digital Ad Managers.

• Methodically audits spend pacing, delivery, and performance to ensure campaigns remain on schedule and within budget, promptly escalating issues to Digital Ad Managers.

• Guarantees precise measurement of campaigns by monitoring and quality assuring floodlights, pixels, and tracked events.

• Maintains a consistently curious and inquisitive mindset – understanding how platforms operate and presenting questions and ideas to the Digital Advertising team to optimize campaign effectiveness.

• Regularly and consistently communicates with the Digital Advertising team with clarity and conciseness.

• Researches and stays informed on trends in advertising, particularly as they relate to clients’ industries and verticals.

⛳️ Requirements

• Over 3 years of experience in designing and managing paid advertising campaigns targeting specific ROI goals.

• B2B experience and/or agency experience is highly advantageous.

• At least 1 year of experience managing lead generation partners.

• Practical experience with various social advertising platforms (Meta, LinkedIn, Reddit, etc.).

• Comprehensive experience managing all aspects of digital advertising campaigns.

• Proven capability in making effective pitches and presentations to key decision-makers.

• Experienced in leading meetings and proactively managing client and stakeholder relationships.

• Familiarity with data analysis, visualization, and presentation.

• Proficient in using analytics tools (Google Analytics, Adobe Analytics, etc.).

• Strong project management and communication abilities.

• Capacity to swiftly learn new software applications.

🏝️ Benefits

• Competitive salary.

• Flexible time-off policy.

• Medical, dental, and vision coverage along with 401(k) matching and a Flexible Spending Account (FSA).

• Opportunity to work remotely for a company designed for remote work.

• Collaborate with top-tier clients.

• Work alongside great colleagues who prioritize teamwork, skill, and ability over elaborate rhetoric.