Digital Marketing Analyst – Social Media (Mid-level)

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Content Optimization: Move beyond just copy and design, ensuring that every video edit or carousel serves a strategic purpose and includes a hypothesis for testing. Engage creators to generate content for social media platforms.

• Data Intelligence: Track and evaluate performance metrics to inform decision-making processes.

• Funnel Strategy: Outline the follower journey from initial discovery to final conversion, utilizing social media as a powerful lead-generation tool.

• Trends: Recognize and monitor potential business opportunities within trends and emerging formats, conducting ongoing tests to enhance outcomes.

• Multichannel Vision: Work in conjunction with other teams to guarantee that social media efforts are in sync with the school's major marketing initiatives.

⛳️ Requirements

• Demonstrated experience in social media strategy with a focus on delivering results.

• Expertise in analytics tools and a comprehensive understanding of digital marketing funnels.

• Analytical mindset — you appreciate data as much as a compelling creative concept.

• Proactive approach — you take initiative rather than waiting for feedback, offering solutions derived from data insights.

• Background in collaborating with significant brands or infoproduct creators (such as digital course developers).

• Experience in managing creators and influencers.

• Proven skills in optimizing content for both engagement and conversion purposes.

🏝️ Benefits

• 🏡 Remote Work: we provide comprehensive support for onboarding and active engagement with the team.

• 🍔 Meal Voucher (Caju) - R$ 27,00;

• 🎭 Culture Voucher valued at R$ 50,00;

• 🩺 SulAmérica Health Plan, no fixed monthly cost for employees, with a 30% co-payment capped at R$ 150,00 - dependent coverage is the responsibility of the employee;

• 🦷 AMIL Dental Plan at no cost; dependents can be added for R$ 20,04 each, to be paid by the employee;

• 🐶 Guapeco Pet Plan;

• 💙 Zurich Life Insurance;

• 🧘🏿‍♀️ Zenklub offering two complimentary sessions per month;

• 🏋🏿‍♀️ Wellhub (Gympass) with a digital plan at no charge, plus access to 10 additional plans and options;

• 🗽 Fluency SkillUp, allowing you to select one of our language or technology courses to study for free;

• 🥳 Day off for your birthday;

• 💻 We provide all necessary support and shipment of equipment to ensure you can perform your tasks efficiently and comfortably.

• ✨ A relaxed work environment fostering team spirit and collaboration with talented individuals;

• 💡 Freedom to work, develop, and implement your ideas;

• 🧮 An atmosphere that prioritizes ongoing development through Individual Development Plans (IDPs), feedback sessions, 1:1s, and regular evaluations;

• 📝 Chances to engage in internal mentoring programs and participate in Fluency product beta cohorts;

• 👶 Baby gift: a present for newborns;