Digital Content Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the delivery of diverse content formats including emails, webpages, social media posts, blogs, infographics, and various creative assets.

• Work in close collaboration with the Campaign & Demand Generation team.

• Play a key role in managing the entire content lifecycle, encompassing creation, editing, approvals, publishing/activation, auditing, measurement, curation, optimization, and ongoing maintenance.

• Craft engaging content and enhance its appeal through innovative creative elements.

• Direct, develop, implement, schedule, design, and sustain strategies for content, communications, and audience engagement.

• Assist the Campaign & Demand Generation team in delivering content that aligns with their lifecycle and acquisition campaign strategies.

• Leverage data analytics and insights to inform content-related decisions.

• Support search engine optimization (SEO) and search engine marketing (SEM) efforts through keyword optimization, content tagging, and managing metadata.

• Track and evaluate the performance of key performance indicators (KPIs), proactively identifying opportunities and presenting well-reasoned solutions to organizational leadership.

⛳️ Requirements

• Over 4 years of experience in B2B marketing.

• Proven experience in writing, reviewing/editing content, and managing the development and distribution of print and digital communications.

• Highly skilled in Microsoft Office applications.

• Proficient in creative and graphic design utilizing Adobe Creative Suite and AI tools.

• Familiar with software applications such as Salesforce, WordPress, etc.

• Comfortable researching and adopting new software to enhance content (Adobe Suite, Canva, SundaySky, Path Factory, Jasper AI, content writing tools, etc.).

• Relevant market or industry experience is a plus (hospitality, travel, meetings & events, and commission payments sectors).

• Adept at mapping and optimizing content throughout the customer lifecycle journey and sales cycle within the hospitality sector.

• Experienced in SEO, AEO, and GEO, with a proven track record of assessing content impact, search visibility, and audience engagement.

🏝️ Benefits

• Continuous development opportunities.

• The chance to make a positive impact in our communities and the world.