Demand Generation, Marketing Operations Specialist

This is a fully remote position, open to applicants in California.

📋 Description

• Take full ownership of the ZoomInfo ABM platform from start to finish: constructing the ICP account list, monitoring intent data, enriching contacts, and targeting at the territory level.

• Track intent signals and present prioritized accounts to the sales team on a weekly basis.

• Manage ZoomInfo data hygiene along with the synchronization with Salesforce.

• Oversee the Active Campaign platform, including workflow architecture, list segmentation, lead scoring, automation sequences, and integration with SFDC.

• Develop and manage segmented nurture campaigns for new logo prospects and upsell opportunities.

• Report on campaign performance to the CRO each week, including metrics such as open rates, click-through rates, MQL conversions, and pipeline influence.

• Create and maintain campaign-specific landing pages in Webflow for ABM initiatives, product launches, event promotions, and gated content.

• Enhance conversion performance through A/B testing and continuous improvement strategies.

• Ensure all pages are up to date with current brand standards and are integrated with Active Campaign and Salesforce.

• Collaborate with the Salesforce Administrator as the main technical partner on the marketing side for all marketing-to-SFDC integrations.

• Co-manage lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking.

• Oversee UTM structure, campaign attribution, and pipeline source tracking in collaboration with the Salesforce Administrator.

• Manage the marketing-sourced pipeline dashboard and provide weekly reports to the CRO.

• Deliver biweekly performance insights, highlighting successes, underperforming segments, and areas for optimization.

• Conduct quarterly analyses of CAC and marketing ROI across various channels.

⛳️ Requirements

• 4–6 years of experience in demand generation, marketing operations, or growth marketing within a B2B SaaS context.

• Proficient at a platform level with ZoomInfo (including ABM, intent data, and audience building) and Active Campaign or a similar marketing automation tool.

• Demonstrated experience in building and managing ABM campaigns, including ICP targeting, account segmentation, and territory-aligned outreach.

• Experience with Webflow: capable of creating and publishing campaign landing pages without developer assistance.

• Strong Salesforce skills, encompassing campaign tracking, lead routing, and pipeline attribution reporting.

• Proven track record of owning a marketing-sourced pipeline figure and reporting it with credibility.

• Exceptional analytical skills, including the ability to create dashboards, assess attribution data, and present findings to senior leadership.

🏝️ Benefits

• Medical, dental, vision, life, and disability insurance coverage.

• Generous Paid Time Off (PTO).

• Paid holidays, including a day off for your birthday!

• A $1,000 employee referral program.

• A 401(k) plan with company matching.