Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and enhance multi-channel demand generation initiatives across email, paid media, content syndication, webinars, events, and account-based marketing (ABM).

• Take full ownership of the marketing funnel from top-of-funnel awareness to the MQL-to-SQL transition, ensuring quality, speed, and volume.

• Create and oversee account-based marketing (ABM) strategies aimed at enterprise accounts within crucial verticals and regions.

• Collaborate with sales leadership to ensure alignment on ideal customer profile (ICP), account tiering, and pipeline coverage objectives.

• Manage campaign execution and lead management processes in Pardot, including segmentation, scoring, nurturing workflows, and lifecycle programs.

• Ensure data hygiene and lead routing integrity across both Pardot and Salesforce.

• Develop and oversee campaign tracking, UTM frameworks, and attribution models to guarantee precise performance reporting.

• Provide weekly and monthly reports on pipeline contribution, MQL/SQL volume, conversion rates, customer acquisition cost (CAC), and campaign ROI.

• Create dashboards that offer marketing and sales leadership clear insights into effective strategies.

• Leverage data to drive proactive optimization decisions rather than relying solely on post-mortem analyses.

• Collaborate with content and creative teams to guarantee that the appropriate assets reach the right audiences at the correct stage of the funnel.

• Manage relationships with paid media agencies or vendors to optimize performance across LinkedIn, Google, and programmatic channels.

• Work alongside field and partner marketing teams to integrate regional initiatives into the global demand generation strategy.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation or growth marketing, preferably in enterprise technology, SaaS, or IT services.

• Proficient in at least one enterprise marketing automation platform (such as Pardot, HubSpot, Marketo, Eloqua, or similar); fluency in the platform is essential, with Pardot being our primary tool and a reasonable ramp-up period expected.

• Extensive knowledge of Salesforce CRM for campaign tracking, lead management, and pipeline reporting.

• Proven success in developing programs that yield measurable pipeline results, rather than just increasing lead volume.

• Strong analytical abilities, comfortable with report generation, interpreting funnel data, and presenting insights to senior leadership.

• Experience in executing ABM programs targeting enterprise accounts.

• Exceptional cross-functional communication and project management skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Flexible working hours and remote work options.

• Opportunities for professional growth and development.

• Collaborative and innovative work environment.