Demand Generation Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Design and implement integrated demand generation campaigns that drive qualified pipeline and revenue opportunities.

• Develop and oversee programs encompassing email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives.

• Collaborate with Sales and SDR teams to synchronize campaigns with business objectives and target accounts.

• Analyze campaign performance and consistently refine programs to enhance conversion rates and pipeline contribution.

• Oversee campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting.

• Ensure precise lead routing, tracking, and campaign attribution through Marketo and Salesforce.

• Construct and enhance automated nurture programs to boost engagement and expedite buyer progression.

• Assist in account-based marketing initiatives aimed at strategic healthcare and enterprise accounts.

• Partner with channel and technology associates on co-marketing initiatives that generate demand and broaden market reach.

• Monitor campaign performance, lead generation, pipeline creation, and ROI.

• Produce regular reports and insights to guide marketing and sales leadership.

• Utilize data to pinpoint opportunities for optimization and growth.

• Aid in demand generation efforts related to webinars, conferences, trade shows, and executive events.

⛳️ Requirements

• 4+ years of experience in B2B SaaS demand generation or growth marketing.

• Demonstrated success in creating and executing campaigns that yield measurable pipeline results.

• Practical experience with Marketing Automation Tools (preferably Marketo and/or Hubspot), including campaign execution, segmentation, lead nurturing, and reporting.

• Experience with Salesforce and marketing attribution reporting.

• Strong knowledge of email marketing, webinars, paid media, digital campaigns, and lead lifecycle management.

• Exceptional analytical, project management, and communication abilities.

• Capability to excel in a fast-paced, collaborative environment.

• Preferred: Experience in marketing cybersecurity, healthcare technology, networking, infrastructure, or enterprise software solutions.

• Experience in supporting account-based marketing programs.

• Familiarity with partner and channel marketing initiatives.

• Experience marketing to healthcare organizations and large enterprise accounts.

🏝️ Benefits

• Flexible Time Off - Work-life balance matters

• Comprehensive Healthcare Plan - Physical and mental wellness

• Stock Options - Own a piece of ORDR

• Physical & Mental Health Programs - Your wellbeing is our priority

• Retirement Planning - Secure your future

• Remote & Hybrid Workforce - Work where you work best