Demand Generation Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of how prospective customers discover and initially engage with Linear through web, search, and paid media channels.

• Enhance brand awareness and generate leads, particularly targeting larger enterprises.

• Lead the demand generation strategy as Linear’s inaugural demand generation hire.

• Collaborate with the internal design team to create web pages and advertising creatives.

• Manage paid media comprehensively, including channel strategy, budgeting, creative development, and account-based enterprise campaigns.

• Collaborate with sales and event marketing teams on enterprise account-based marketing initiatives.

• Oversee traditional search and AI-driven responses regarding tool utilization.

• Establish success metrics for the demand generation efforts.

• Leverage AI and automation tools to enhance speed and effectiveness.

⛳️ Requirements

• A minimum of 5 years of experience in growth or demand generation within a B2B SaaS environment.

• Practical knowledge across web, paid media, and account-based marketing (ABM).

• Proven track record of generating leads for an enterprise sales team.

• A genuine sense of design; capable of directing creative work and recognizing when something is amiss.

• Strong understanding of product and engineering teams, with the ability to communicate effectively with them.

• Disciplined in capital allocation and skilled in determining the right moments to increase investment.

• Competent in building reports, evaluating pipeline metrics, and assessing expenditures beyond mere dashboard analytics.

• Extensive knowledge of AI tools with a natural inclination towards automation.

• Highly knowledgeable in attribution, accompanied by sound practical judgment.

🏝️ Benefits

• Competitive salary and equity options.

• Employee-friendly equity policies, including early exercise in the US and extended exercise periods.

• Daily meal and coffee allowance on all workdays.

• Paid co-working space or desk provided.

• Health coverage based on country-specific requirements.

• 5 weeks of paid vacation, in addition to local statutory holidays.

• 4 months of paid parental leave.

• A paid month off after 4 years of service, and every 2 years thereafter.

• Regular team-building events and off-site gatherings.

• Remote-first work environment with no mandatory commute.