Demand Generation Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage client accounts and act as the primary liaison.

• Conduct bi-weekly calls with clients to assess performance, discuss strategies, and agree on next actions.

• Deliver performance reports 24 hours prior to scheduled calls every two weeks.

• Foster trust and relationships that encourage renewals and referrals.

• Create, launch, and refine Meta advertising campaigns aimed at lead generation and appointment scheduling.

• Oversee campaign budgets, audience targeting, bidding strategies, and creative testing.

• Track daily performance and implement changes to achieve cost per appointment goals.

• Identify issues in underperforming campaigns and formulate intervention strategies.

• Write engaging ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, and variations in messaging for testing purposes.

• Collaborate with video editors for creative production tasks.

• Leverage AI tools for efficient copywriting while ensuring quality is maintained.

• Set up tracking, pixels, and conversion events effectively.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead routing.

• Address technical issues that arise between advertising platforms and client systems.

⛳️ Requirements

• A minimum of 5 years of experience in paid media, particularly with Meta advertising.

• Proven ability to manage multiple client accounts at once.

• Demonstrated success in achieving performance targets and retaining clients.

• Strong copywriting abilities, capable of crafting compelling ad copy and scripts.

• Knowledgeable in conversion tracking, pixels, and basic marketing automation techniques.

• Experience in the financial services sector, with an understanding of lead generation and appointment-setting campaigns. Familiarity with video sales letter marketing methodology and high-ticket purchase funnels is preferred.

• A proactive attitude towards ownership; you take initiative to resolve issues independently. Excellent communication skills to explain performance data to clients who may not be technically inclined. Detail-oriented yet capable of working quickly. Comfortable with direct client interaction and accountable for results. You prefer to be the primary responsible party rather than part of a shared responsibility group.

🏝️ Benefits

• Paid Time Off (Vacation, Sick & Public Holidays)

• Training & Development Opportunities

• Work From Home Options

• Flexible Scheduling

• Performance-Based Bonus