Demand Generation Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the comprehensive demand generation strategy and implement impactful marketing initiatives to meet pipeline and revenue objectives.

• Take ownership of designing and establishing the attribution and measurement framework, lead qualification model, account-based marketing initiatives, and more.

• Create and oversee the pipeline forecasting, assessing the effectiveness of marketing initiatives and continuously refining them.

• Strategize, implement, and oversee the budget for paid advertising campaigns.

• Collaborate with sales and marketing leadership to ensure coordinated campaign execution, prioritization, and pipeline management.

⛳️ Requirements

• A demonstrated professional in demand generation or growth marketing with a solid history of achieving pipeline and revenue goals.

• Over 8 years of experience in demand generation or growth marketing, preferably in a fast-paced SaaS, open source, or developer tools environment.

• Extensive expertise with HubSpot, including workflow and campaign management, marketing contact enrollment, and development of nurturing campaigns.

• Proficient in constructing a measurement model from the ground up, analyzing data, and making informed decisions regarding channels or budget allocation.

• Leverage AI as a catalyst to significantly enhance output quality and efficiency.

• Budget-aware and results-oriented.

🏝️ Benefits

• Apollo provides all U.S. employees with a selection of 3 Anthem Blue Cross medical plans, and California residents may also opt for 2 additional Kaiser medical plans.

• Dental and Vision benefits are offered through Sun Life Financial.