Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete experimentation lifecycle: from ideation and hypothesis development to test design, execution, measurement, and reporting. Establish and uphold a structured learning agenda that monitors our tests, insights gained, and future plans.

• Discover and assess potential new demand generation channels (such as paid media, partnerships, community engagement, events, content syndication, direct mail, and product-led initiatives) that could enable additional growth beyond our existing engines.

• Create and execute rapid experiments to confirm or refute channel hypotheses prior to committing significant resources, budget, and personnel. Act swiftly, learn quickly, and document every step of the process.

• Work closely with internal marketing, sales, product, and engineering teams to align experiments with the broader go-to-market strategy and ensure that insights are effectively shared within the organization.

• Oversee relationships with agency partners and external vendors, guiding their focus toward high-priority experiments and holding them accountable for outcomes.

• Develop clear, actionable reporting that translates experiment outcomes into investment recommendations—indicating where to expand, where to refine, and where to withdraw.

• Create frameworks and processes for ongoing experimentation that can be replicated and scaled as the team expands.

• Stay updated on emerging channels, tools, and tactics in the B2B and healthcare marketing environments, consistently bringing innovative ideas to the forefront.

• Utilize AI tools and automation to enhance all aspects of your work—from research and audience segmentation to creative generation, campaign analysis, and reporting. As an AI company, we expect you to operate accordingly.

⛳️ Requirements

• Over 10 years of experience in demand generation, growth marketing, or performance marketing, with a proven track record of identifying and scaling new channels.

• Proven expertise in AI-driven work for designing and executing structured experimentation programs—not just running campaigns, but also creating the testing frameworks that support them.

• Experience in a startup environment, preferably in a capacity where you needed to develop solutions from the ground up rather than optimizing established processes.

• Strong analytical skills—capable of designing experiments with statistical rigor, interpreting results transparently, and making clear, data-backed recommendations.

• Proficiency in marketing and analytics tools (e.g., HubSpot, Google Analytics, paid media platforms, BI tools). Hands-on experience is essential, not just strategic oversight.

• A proactive approach and a sense of urgency. You prefer to conduct a hands-on test this week rather than perfect a plan for the next quarter.

• Exceptional communication skills—able to distill complex experiment results into clear narratives for leadership and cross-functional teams.

• A strong passion for healthcare and technology, coupled with a desire to create a positive impact in the industry.

🏝️ Benefits

• Competitive salary and equity in a rapidly growing company.

• Opportunity to make an immediate impact.

• Medical, dental, and vision benefits available for US-based employees.

• Unlimited PTO.

• Company-sponsored annual retreats.