Data Scientist – Marketing Focused

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design, validate, and sustain predictive models such as lead scoring, conversion propensity, and funnel optimization.

• Create tiering models to rank leads based on their likelihood of conversion.

• Establish forecasting frameworks for lead volumes, conversion rates, and pipeline or revenue projections.

• Develop channel performance models to enhance budget distribution across paid search, email, ISO partners, etc.

• Track model performance and refine them to boost accuracy and business impact.

• Construct models to assess and prioritize markets based on anticipated performance and ROI.

• Examine geographic, industry, and segment-level trends to pinpoint growth opportunities.

• Provide data-driven insights for market targeting and resource allocation.

• Assist in campaigns and forthcoming product launches by predicting lead volumes, conversion rates, and CAC by channel.

• Design and evaluate experiments (A/B testing, cohort analysis) to measure incremental impact.

• Utilize statistical and machine learning techniques to address marketing and business challenges.

• Perform in-depth analyses to support strategic and operational decision-making.

• Contribute to internal data science and modeling projects, including proprietary or internal IP work.

• Collaborate with Data Engineering to organize and prepare datasets for modeling.

• Work alongside BI and analytics teams to ensure that model outputs are incorporated into reporting and accessible to stakeholders.

⛳️ Requirements

• Bachelor’s or Master’s degree in Data Science, Statistics, Mathematics, or a related discipline.

• 3 to 7 years of experience in data science, applied modeling, or advanced analytics.

• Demonstrated experience in building and validating predictive models within a business context.

• Familiarity with statistical methods, machine learning techniques, and forecasting methodologies.

• Strong analytical skills with the ability to convert business challenges into analytical solutions.

• Capability to articulate complex analytical concepts to non-technical audiences.

• Experience in customer acquisition cost modeling and marketing ROI evaluations.

🏝️ Benefits

• USD Base Salary.

• Enjoy Paid Time Off (PTO) after just 6 months of service.

• Full-time opportunity.

• Enjoy the freedom of a completely remote work environment!