CVM, Lifecycle Marketing Lead – US B2C Subscription SaaS

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Enhance Reg→Purchase conversion by implementing triggered post-quiz, paywall-abandonment, and onboarding sequences through email, SMS, and web push.

• Oversee first-purchase activation within the initial 7 days.

• Tailor renewal sequences based on plan tier (1 / 3 / 6 month).

• Develop pre-cancel intervention flows — including pause offers, plan-switching, and value reminders — utilizing captured cancellation reasons.

• Influence the month-1 rebill rate, which is the most critical metric in our subscription economics.

• Create a reactivation strategy for the cancelled cohort through email and SMS, personalized by cancellation reason and tenure.

• Recover revenue from a currently dormant base due to deliverability challenges.

• Manage the CRM-driven approach for add-on products (Resume Review, Resume Builder): focusing on timing, segmentation, copy, and channel.

• Lead the transition from our current ESP to our selected omnichannel platform (Maestra is the preferred choice; Customer.io is an alternative).

• Restore and uphold email domain reputation.

• Establish SMS as a primary communication channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push notifications and coordinate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement with holdouts for every flow.

⛳️ Requirements

• Minimum of 3 years of experience managing CVM/lifecycle programs specifically in the US market, focusing on US b2c subscriptions. This is essential due to US deliverability, carriers, consumer behavior, and compliance.

• At least 5 years of overall experience in CRM/lifecycle/CVM, with at least one role managing the function comprehensively (not merely executing).

• Practical hands-on experience with an enterprise omnichannel platform — Maestra is highly preferred; Braze, Iterable, Customer.io, or Klaviyo are also relevant.

• Proven hands-on experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, and carrier compliance — not just "I worked with a vendor who managed it").

• Demonstrated hands-on experience in launching web push and analyzing its impact.

• Proficiency in SQL to pull your own segments and verify your own data.

• A subscription-business mindset: you think in terms of LTV/payer, payback period, retention curves, and cohorts — not merely opens and clicks.

• A history of generating measurable incremental revenue through CRM, ideally validated through holdout methodologies.

• An inclination towards action. As part of a small team, you'll need to execute faster than you plan.

• Proficiency in English and Russian.

🏝️ Benefits

• Clear responsibilities and ownership from the start. You will lead the function, not just contribute to it.

• The economic impact is significant — even a 5-percentage-point increase in month-1 rebill can greatly affect the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No bureaucratic layers or politics.

• A market where your contributions are clearly visible to users searching for their next job — results you can directly experience.