CVM, Lifecycle Marketing Lead

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Drive conversion from registration to purchase through triggered sequences for post-quiz, paywall abandonment, and onboarding via email, SMS, and web push.

• Oversee first-purchase activation during the initial 7 days.

• Tailor renewal sequences based on plan tier (1 / 3 / 6 month).

• Create pre-cancellation intervention flows, including pause offers, plan switches, and value reminders, utilizing captured cancellation reasons.

• Influence the month-1 rebill rate, a key metric in our subscription economics.

• Develop a reactivation engine for the cancelled cohort, utilizing email and SMS, personalized according to cancellation reasons and tenure.

• Recover revenue from a currently dormant user base caused by deliverability challenges.

• Manage the CRM-driven pathway for add-on products (Resume Review, Resume Builder): focusing on timing, segmentation, copy, and channel.

• Lead the migration from our current ESP to our selected omnichannel platform (currently considering Maestra; Customer.io is an alternative).

• Restore and maintain the reputation of our email domain.

• Establish SMS as a primary channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push and coordinate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement with holdouts for every flow; we seek incremental revenue that is attributable and defensible, rather than just activity reports.

⛳️ Requirements

• 3+ years of experience managing CVM/lifecycle programs specifically in the US market.

• 5+ years of overall experience in CRM/lifecycle/CVM, with at least one role fully owning the function from start to finish (not merely executing).

• Hands-on experience with an enterprise omnichannel platform, with a strong preference for Maestra; experience with Braze, Iterable, Customer.io, or Klaviyo is also relevant.

• Practical experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, and carrier compliance — not just "I worked with a vendor who handled it").

• Hands-on experience in launching web push notifications and measuring their effectiveness.

• Proficient in SQL to create segments and validate data independently.

• A subscription business mindset: you consider LTV/payer, payback period, retention curves, and cohorts, rather than just opens and clicks.

• Proven track record of generating measurable incremental revenue from CRM, ideally validated through holdouts.

• A strong bias toward action; operating within a small team requires you to deliver results quicker than you plan.

• Proficiency in English and Russian.

🏝️ Benefits

• Clear responsibility and ownership from day one; you will lead the function rather than just contribute to it.

• Highly leveraged economics; even a 5-percentage-point increase in month-1 rebill has a significant impact on the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM; minimal hierarchy and politics.

• A marketplace where your work is directly visible to users seeking their next job — outcomes you can genuinely appreciate.