Customer Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead comprehensive customer marketing strategies, starting from identifying high-potential segments to launching campaigns centered on your messaging and creative direction;

• Craft messaging and positioning for current customers, focusing particularly on raising awareness and fostering adoption of the Manager Agent within our clientele;

• Establish a content engine rooted in customer insights: discover compelling stories, articulate reasons to believe in our products’ impact, and develop use cases that support our wider marketing ecosystem;

• Take ownership of product and feature launches directed at customers to enhance adoption and boost user engagement with the product;

• Serve as the internal advocate for the customer — relay insights gained back to Product, Customer Success, and Marketing teams;

• Partner with Customer Success and Sales to pinpoint at-risk customers, explore expansion opportunities, and identify customers ready for progression, creating the messaging, content, and strategies that safeguard retention and stimulate upsell;

• Design and implement engagement programs across various channels (email, in-product, events, webinars) to transform satisfied customers into advocates and references;

• Leverage AI to enhance productivity without compromising quality: automate whenever feasible, accelerate processes, and elevate all outputs beyond standard AI results;

• Assess and report on commercial impact: monitor influenced transactions, track affected expansion pipeline, and evaluate CSM-attributed activities generated by customer marketing.

⛳️ Requirements

• Minimum of 4 years' experience in customer marketing, product marketing, or a hybrid customer/PMM role within the SaaS or tech industry;

• Proven capability to convert positioning into messaging and marketing campaigns tailored for specific audiences;

• Demonstrated experience managing marketing programs from conception to execution: shaping concepts, writing content, briefing creatives when necessary, and often delivering the work independently;

• Comfortable utilizing data to segment audiences, pinpoint customer pain points, and evaluate the return on your initiatives;

• Practical experience with HubSpot or a similar CRM and marketing automation platform for segmentation, workflows, and performance monitoring;

• Strong aptitude for managing cross-functional programs and advancing multiple initiatives concurrently;

• Proficient in using AI — employing it to achieve more and improve quality while ensuring outputs are precise, impactful, and never generic.

🏝️ Benefits

• Annual bonus program.

• LTIP program, allowing participation in Workleap’s long-term growth.

• Registered Retirement Savings Plan (RRSP) along with group family insurance, telemedicine services, and an annual wellness allowance.

• Flexible vacation policy.

• Remote working opportunities, with access to our Montreal offices.

• Biannual in-person company gatherings.

• Claude available to all employees.