CRM/CVM/Lifecycle/Retention Marketing Lead

This is a fully remote position, open to applicants in Spain.

📋 Description

• Enhance conversion from registration to purchase through automated post-quiz interactions, paywall abandonment strategies, and onboarding sequences across email, SMS, and web push notifications.

• Take ownership of first-purchase activation within the initial 7 days.

• Tailor renewal sequences according to plan tiers (1, 3, or 6 months).

• Develop pre-cancellation intervention strategies — including pause offers, plan-switch options, and value reminders based on the reasons for cancellation.

• Influence the month-1 rebill rate, which is a crucial metric in our subscription financial model.

• Create a reactivation strategy for the cancelled cohort through personalized email and SMS communications based on cancellation reasons and tenure.

• Recover lost revenue from an audience currently inactive due to deliverability challenges.

• Manage the CRM-driven approach for add-on products (Resume Review, Resume Builder): determining timing, audience segmentation, copywriting, and communication channels.

• Lead the transition from our existing Email Service Provider to our selected omnichannel platform (Maestra is the preferred choice; Customer.io presents an alternative).

• Restore and uphold email domain reputation.

• Establish SMS as a primary communication channel, ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push notifications and coordinate cross-channel communication flows (email → SMS → push notifications).

• Execute incremental measurement with holdout tests for every communication flow. Our goal is to obtain incremental revenue that is attributable and defensible, rather than just activity reports.

⛳️ Requirements

• A minimum of 3 years' experience managing Customer Value Management/lifecycle programs specifically within the US market.

• At least 5 years of overall experience in CRM/lifecycle/CVM, with at least one role where you owned the function end-to-end (not merely executing tasks).

• Practical operating experience with an enterprise omnichannel platform — Maestra is strongly preferred; experience with Braze, Iterable, Customer.io, or Klaviyo is also relevant.

• Proven, hands-on experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, and carrier compliance — not just 'collaborating with a vendor').

• Proven, hands-on experience in launching web push notifications and measuring their impact.

• Proficient in SQL to independently pull segments and validate data.

• A strong orientation towards subscription business metrics: you think in terms of LTV per payer, payback periods, retention curves, and cohorts rather than just open and click rates.

• A history of generating measurable incremental revenue through CRM initiatives, ideally validated through holdout testing.

• A proactive mindset. We function as a small team; you'll need to execute faster than you plan.

🏝️ Benefits

• Clear mandate and ownership from day one. You will be the function, not just a contributor.

• The economic impact is highly significant — even a 5-percentage-point increase in month-1 rebill can greatly affect the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM, without layers or political barriers.

• A work environment where your contributions are directly visible to users seeking their next job — outcomes you can genuinely appreciate.

• 38 days off.