CRM Lead – CVM, Lifecycle, Retention Marketing

This is a fully remote position, open to applicants in Peru.

📋 Description

• Propel Reg→Purchase conversion by utilizing triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push.

• Take ownership of first-purchase activation within the initial 7 days.

• Tailor renewal sequences according to plan tier (1 / 3 / 6 month).

• Develop pre-cancellation intervention flows — including pause offers, plan-switching, and value reminders — informed by captured cancellation reasons.

• Influence the month-1 rebill rate, which is a crucial metric in our subscription economics.

• Create a reactivation engine for the cancelled cohort — utilizing email and SMS, personalized based on cancellation reasons and tenure.

• Retrieve revenue from a currently dormant base due to deliverability challenges.

• Manage the CRM-driven path for add-on products (Resume Review, Resume Builder): including timing, segmentation, copy, and channel.

• Lead the transition from our existing ESP to our selected omnichannel platform (Maestra is the current option; Customer.io is the alternative).

• Restore and maintain email domain reputation.

• Establish SMS as a premier channel — ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push and orchestrate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement with holdouts on every flow. We seek incremental revenue that is attributable and defensible rather than mere activity reports.

• Expected Outcomes First 3 Months: Email deliverability restored to historical levels.

• Expected Outcomes First 3 Months: Launch of reactivation campaign with measurable incremental conversion against a holdout.

• Expected Outcomes First 3 Months: Differentiated renewal flows active for 1 / 3 / 6 month plans.

• Expected Outcomes First 3 Months: Decision (approved with engineering) on the omnichannel platform: migrate to Maestra or alternative.

• Expected Outcomes First 6 Months: SMS and web push operational as ongoing production channels in lifecycle flows.

• Expected Outcomes First 6 Months: Notable increase in Reg→Purchase conversion through paywall-abandonment and post-registration triggered sequences.

• Expected Outcomes First 6 Months: Significant improvement in month-1 rebill rate via differentiated and intervention flows.

• Expected Outcomes First 6 Months: Enhanced add-on attach rate (Resume Review, Resume Builder) driven by CRM-powered sales sequences.

• Expected Outcomes First 6 Months: Weekly reporting of per-flow incremental revenue using proper holdout methodology.

• Expected Outcomes 12 Months: CVM channel emerging as a top-3 incremental revenue source for the organization.

• Expected Outcomes 12 Months: A comprehensive cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) implemented and documented.

• Expected Outcomes 12 Months: Stable documentation and tooling processes sufficient to mitigate key-person risk.

⛳️ Requirements

• 3+ years of experience managing CVM/lifecycle programs specifically in the US market, particularly in US b2c subscriptions. This is non-negotiable — familiarity with US deliverability, US carriers, US consumer behavior, and US compliance is essential.

• Over 5 years of overall experience in CRM / lifecycle / CVM, with at least one role overseeing the function from start to finish (not merely executing tasks).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; Braze, Iterable, Customer.io, or Klaviyo are also relevant.

• Genuine, hands-on experience in launching SMS as a marketing channel in the US (including TCPA, A2P 10DLC, and carrier compliance — not just "I collaborated with a vendor who managed it").

• Authentic, hands-on experience in launching web push and assessing its impact.

• Proficient in SQL to extract your own segments and validate your data independently.

• A subscription-business mindset: you consider LTV/payer, payback period, retention curves, and cohorts — not merely opens and clicks.

• A proven track record of generating measurable incremental revenue from CRM efforts, ideally validated through holdout testing.

• A proactive approach. Our team is small; you'll be expected to execute faster than you plan.

🏝️ Benefits

• Clear mandate and ownership from day one. You’ll be responsible for the entire function, not just a contributor.

• The economics are highly leveraged — even a 5-percentage-point increase in month-1 rebill significantly impacts the company's bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No bureaucratic layers, no office politics.

• A marketplace where your efforts are directly visible to users seeking their next job — outcomes you can truly appreciate.

• 38 Days Off.