CRM BI Analyst

📋 Description

• Evaluate the health of the gaming economy and analyze player behavior to uncover opportunities for revenue optimization.

• Collaborate with CRM teams to design, monitor, and assess campaigns, creating player segmentation models aimed at maximizing lifetime value.

• Create sophisticated dashboards using Tableau and Looker, along with automated reports, to provide real-time visibility into the player lifecycle.

• Convert data science models into practical monetization strategies for leadership.

• Validate features through A/B testing and statistical analysis to foster a culture of testing.

• Predict the effects of gamification features on engagement and spending, and subsequently measure the outcomes.

⛳️ Requirements

• Experience in the gaming industry focused on BI/data analysis related to monetization, gamification, or CRM analytics.

• Demonstrated support for CRM teams through reporting and lifecycle strategy development.

• Proficiency in advanced SQL for handling large-scale data, along with skills in Tableau, Looker, or Power BI for data visualization.

• Understanding of player behavior, virtual economies, and the mechanics of gamification.

• Excellent communication skills to convey clear recommendations to non-technical stakeholders.

• Initiative in problem-solving to address trends and ensure data integrity.

🏝️ Benefits

• Competitive compensation.

• Opportunities for career advancement.