This is a fully remote position, open to applicants in California.

• Develop performance advertisements that drive revenue growth for clients by:

• Leveraging data, research, and creative insights to craft effective creative strategies

• Analyzing data using platforms such as Atria, Meta Ads Manager, and TikTok Ads Manager

• Conducting consumer, product, and competitor research utilizing basic tools and resources

• Collaborating with Post-Production, Production, and your Creative Strategy Lead to create videos

• Composing scripts and copy for video content, static image advertisements, and email campaigns

• Ensuring that visuals align with the creative strategy established for the advertisement

• Providing feedback that aligns with the advertisement's creative strategy

• Implementing feedback received from your Creative Strategy Lead

• Evaluating the results of creative tests and using this analysis for iteration

• With guidance from your Creative Strategy Lead, accountable for weekly strategic account planning

• Identifying high-performing concepts within accounts through data and creative analysis

• Recognizing effective concepts and trends within the social media landscape

• A minimum of 5 years of relevant experience

• Experience in paid social or direct response (work/writing samples are a significant advantage)

• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively

• An analytical mindset capable of interpreting data, deriving actionable insights, and making data-informed decisions

• Strong project management abilities, with the capability to handle multiple projects, adhere to deadlines, and adapt to shifting priorities

• Comprehensive understanding of social media (active user of at least one of the following platforms: Instagram, TikTok, Facebook)

• Experience with Facebook Ads Manager, as well as familiarity with other advertising platforms including TikTok, YouTube, and Snapchat

• Proficient in Google Suite (Gmail, Docs, Sheets, Slides)

• Ability to excel in a fast-paced, deadline-oriented work environment and adapt to changing industry trends and best practices

• Health insurance

• Flexible work hours

• Opportunities for professional development

Creative Strategist

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