Creative Strategist

This is a fully remote position, open to applicants in Germany.

📋 Description

• You transform customer insights, product advantages, and performance metrics into innovative concepts that foster measurable business growth while upholding brand consistency and enhancing brand equity.

• Collaborating closely with our Performance and Brand Team, you will formulate creative strategies that bolster both brand and conversion performance.

• Develop advertising angles, hooks, and messaging frameworks.

• Construct and oversee a creative testing roadmap.

• Evaluate creative performance and pinpoint effective patterns.

• Collaborate with Performance Marketing to amplify successful concepts.

• Create content concepts for founders and leadership.

• Design repeatable content series and storytelling formats.

• Convert customer pain points into captivating content ideas.

• Develop frameworks for creator briefings.

• Identify high-performing influencer and user-generated content formats.

• Assist in repurposing content across paid and organic channels.

• Transform product functionalities into compelling customer benefits.

• Aid in launch campaigns with clear messaging strategies.

• Ensure creative concepts are aligned with business objectives.

⛳️ Requirements

• 3–6 years of experience in creative strategy, performance creative, growth marketing, or content strategy.

• Strong grasp of paid social creative performance.

• An analytical thinker with exceptional storytelling abilities.

• Experience with Meta, TikTok, and creator-led content.

• Comfortable interpreting performance data and converting insights into creative concepts.

• Capable of balancing brand considerations with growth targets.

• Experience in DTC, fashion, lifestyle, or premium consumer brands is advantageous.

🏝️ Benefits

• Genuine ownership from day one.

• Direct collaboration with the founders.

• Rapid decision-making and short feedback loops.

• A distinctive blend of brand, content, and growth.

• Flexible hybrid work arrangement.

• Generous ALEMI employee discount.