Creative Producer – Female-Oriented Product

This is a fully remote position, open to applicants in Malta.

📋 Description

• Take ownership of the end-to-end creative testing framework: from hypothesis formulation to final verdict, including decision-making data thresholds and stop-loss rules.

• Develop creative hypotheses based on performance data, competitor insights (Meta Ads Library, TikTok Creative Center), and related industries (e-commerce, gaming, dating).

• Coordinate and manage designers along with the AI-generation pipeline (GenAI video/image tools), and supervise the execution of tests in collaboration with the User Acquisition team.

• Evaluate creative performance across various metrics — hook rate, hold rate, IPM, CTR, CPA, ROAS, cohort retention — and compile findings into a taxonomy/knowledge base detailing winning themes and angles along with their rationale.

• Provide weekly updates on the creative portfolio and promote iterations on successful concepts.

⛳️ Requirements

• Minimum of 2 years experience in creative strategy or creative performance, preferably within high-volume creative operations (hundreds per quarter) in e-commerce, gaming, or dating sectors.

• Proficient hands-on experience with GenAI video/image tools (Seedance, Runway, Veo, Kling, Midjourney, HeyGen, or similar) and knowledge of tool-task suitability.

• Strong analytical capabilities: adept at managing large datasets, utilizing spreadsheets/dashboards, and analyzing creative performance metrics.

• Excellent brief-writing skills — including hypotheses, constants, and references — allowing production teams to execute with minimal back-and-forth communication.

• Working proficiency in English (US market); editing skills in software like CapCut, Premiere, or After Effects are advantageous.

🏝️ Benefits

• Opportunity to work remotely on a full-time basis.

• 28 calendar days of vacation per year.

• 7 wellness days annually (time off) to address personal matters or take time to recuperate without requiring sick leave.

• Bonuses of up to $5000 for successfully referring applicants to positions within the company.

• 50% reimbursement for professional training, international conferences, and meetings.

• Corporate discounts available for English language lessons.

• Health benefits: If not eligible for corporate medical insurance, the company will reimburse up to $1,000 gross per year per employee for personal health insurance or medical expenses for oneself and immediate family members (spouse, children).

• Provision of a fully equipped workplace for all employees, including necessary equipment (desk, chair, wifi, etc.) in our offices or co-working spaces. For remote locations, reimbursement for workplace expenses up to $1,000 gross every three years is provided, applicable to co-working rent or home office setup (desk, chair, internet, etc.).

• An internal gamified gratitude system that allows employees to earn bonuses from colleagues and exchange them for company merchandise, team-building activities, massage vouchers, and more.