Creative Producer – Facebook Ads Video

This is a fully remote position, open to applicants in Serbia.

📋 Description

• **Role responsibilities**

• **🔍 Analytics & Research**

• Monitoring and evaluating the creatives used by competitors in the global HR tech and AI product sectors

• Investigating target demographics, understanding candidate/employer requirements, challenges, and insights

• Assessing performance metrics (CTR, CPA, CPM, ROAS, etc.) and pinpointing areas for growth

• **🎨 Creative Production & Launch**

• Generating tasks for static creatives and crafting scripts for video/UGC and static banners

• Developing test hypotheses and conducting experiments across various advertising platforms

• Overseeing creative projects from conception to completion: preparing briefs, ensuring quality assurance, and adhering to timelines

• **📊 Performance Analysis**

• Evaluating the effectiveness of creatives and advertising campaigns

• Producing insights on enhancing visuals, messaging, and creative strategies

• Proposing hypotheses and systematically experimenting with new methods

⛳️ Requirements

• A minimum of 2 years of experience as a Creative/Marketing Producer in an IT product company, digital agency, or performance marketing setting (Facebook ads video, vertical format).

• Capability to analyze key performance indicators and suggest improvement hypotheses

• Strong research abilities: audiences, competitors, products

• Familiarity with advertising platforms (Facebook, TikTok, Google) and principles of performance marketing

• Proficiency in static and video production from concept through to final approval

• A portfolio that highlights successful creatives

• Proficiency in English and Russian

• Exceptional communication skills and the capacity to articulate ideas clearly to the team

🏝️ Benefits

• **What We Offer**✨ Remote work format

• ✨ Opportunity to impact product growth through high-performing creatives

• ✨ A culture of experimentation — we boldly, frequently, and rapidly test

• ✨ A team environment that encourages initiative and creative thinking

• ✨ Data-driven decision-making

• ✨ Competitive salary ($30000-40000), along with paid sick leave and vacation