Creative Lead, Performance Copy

This is a fully remote position, open to applicants in Arizona, +20 more states.

📋 Description

• Oversee the copy direction for brand and growth channels, campaigns, product launches, and major strategic initiatives.

• Create and implement a learning and iteration process that leverages campaign performance data to enhance messaging for future campaigns.

• Define, evolve, and manage Kin's brand voice, tone, and messaging frameworks across various channels.

• Incorporate AI into workflows to accelerate processes and allow more time for the human creative thinking that distinguishes Kin from competitors.

• Collaborate with product teams, editorial content, SEO, design, channel managers, and senior leadership to generate emotionally engaging, campaign-level ideas while ensuring adherence to brand standards and creative direction at scale.

• Convert marketing and business priorities into clear, engaging creative strategies and executions based on core insights.

• Work closely with editorial content, SEO, design, and channel managers.

• Partner with cross-functional teams to uphold messaging clarity and consistency throughout the organization.

• Enhance creative quality by ensuring that ideas are executed with a growth mindset, intent, and efficiency.

⛳️ Requirements

• Over 8 years of experience in copywriting and creative leadership within brand and growth sectors, either in-house or at an agency.

• A portfolio that showcases campaign-level thinking, voice development, and writing expertise across different formats and channels.

• Experience in analyzing performance data and iterating to improve each campaign's effectiveness.

• A clear, well-supported perspective on what makes creative work successful, and the ability to communicate this to both creative and non-creative stakeholders.

• Proven experience in collaborating across various teams and functions.

• Ability to swiftly adapt to changes while maintaining a growth-oriented and entrepreneurial mindset.

• Experience in translating complex or nuanced briefs into engaging creative concepts and executions.

• Demonstrated ability to balance strategic creative leadership with hands-on execution.

• A collaborative approach that empowers cross-functional and creative partners to achieve their best work.

🏝️ Benefits

• Competitive salary and company equity through Restricted Stock Units (RSUs), provided as part of our standard compensation package based on role and level.

• 401(k) plan with company match up to 4% of eligible earnings.

• Multiple medical plan options, along with dental and vision coverage.

• Company-funded HSA contributions based on medical plan selection.

• Company-paid life insurance and short-term disability coverage.

• A variety of supplemental benefit options, including long-term disability, critical illness, accident, legal, and pet insurance.

• Access to mental health support and confidential counseling resources.

• Flexible PTO for exempt employees (most employees typically take 15–20 days per year), in addition to 8 company-observed holidays.

• Paid parental leave, offering up to 14 weeks at 100% pay for birthing parents and 8 weeks at 100% pay for non-birthing parents.

• Opportunities for career mobility and internal growth across the organization.

• Professional development budgets available for certifications, conferences, and learning, subject to management approval.