Creative Director – Performance Ad Creative, Meta, Paid Social

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Spearhead the creative strategy for advertisements across various campaigns.

• Conceptualize, direct, and manage both video and static ad creatives for Meta and other platforms.

• Formulate creative strategies and concepts, including educational materials and testimonials.

• Evaluate ad performance to guide creative modifications.

• Oversee the creative workflow from initial concept to final delivery.

• Devise fresh perspectives for the same offers and target audiences.

⛳️ Requirements

• Demonstrated experience as a Creative Director or senior creative strategist in performance marketing or direct response settings.

• Profound understanding of what drives ad conversions on Meta and paid social — focusing not just on aesthetics, but on action-oriented results.

• Robust portfolio showcasing ad campaigns you've directed, particularly emphasizing video creative.

• Experience in producing and directing UGC-style content, influencer-led advertisements, and low-fidelity formats that yield results.

• Capability to quickly generate multiple creative perspectives for the same product or offer.

• A keen awareness of current trends — you are attuned to what’s popular, effective, and what may soon become outdated.

• Strong narrative skills and a keen eye for pacing, hooks, and retention in short-form video content.

• Experience with creative testing methodologies (such as hook testing, modular creative, iterative versioning) is advantageous.

• Background in copywriting or direct response marketing is a plus.

• Familiarity with creative analytics tools and platform-specific ad metrics (like hook rate, hold rate, thumbstop ratio) is a plus.

• Experience in the healthcare, dental, or local service sectors is a plus.

• Ability to edit or create mock-ups of rough cuts using tools such as CapCut, Premiere, After Effects, etc., is a plus.

🏝️ Benefits

• Continuous, long-term collaboration with a team that prioritizes creative excellence.

• Genuine creative ownership — you will lead the strategy, rather than simply executing briefs.

• Flexible, remote work options — allowing you to work from anywhere on your own schedule.

• Direct insight into ad performance, enabling you to witness the impact of your contributions.

• A cooperative environment where great ideas thrive, regardless of their source.

• Opportunity to influence the creative direction across various brands and sectors as we expand.